diagnose-leasing-funnel

name	diagnose-leasing-funnel
description	Diagnose the leasing funnel step-by-step and split renewal-vs-acquisition need. Reach for this on a lease-up question.

Skill: Diagnose leasing funnel

More marketing into a leaking funnel wastes spend; renewals are cheaper (§3 #1 #6).

Step 1 — Map the funnel

Leads → tours → applications → approved → signed, with conversion each.

Step 2 — Find the leak

The lowest-conversion step before adding traffic (§3 #1).

Step 3 — Split renewal vs acquisition

How much of the need a renewal-first push covers (§3 #6).

Step 4 — Cost the concession lever

Amortize any concession's true give-back before defaulting to it (§3 #5).

Output

A funnel read naming the leaking step and the renewal-first opportunity. Traverse Tree 2 in the decision-trees file.