app-store-screenshots

# App Store Screenshots Create app store screenshots and preview videos via [inference.sh](https://inference.sh) CLI. ## Quick Start ```bash curl -fsSL https://cli.inference.sh | sh && infsh login # Generate a device mockup scene infsh app run falai/flux-dev-lora --input '{ "prompt": "iPhone 15 Pro showing a clean modern app interface with analytics dashboard, floating at slight angle, soft gradient background, professional product photography, subtle shadow, marketing mockup style", "width": 1024, "height": 1536 }' ``` > **Install note:** The [install script](https://cli.inference.sh) only detects your OS/architecture, downloads the matching binary from `dist.inference.sh`, and verifies its SHA-256 checksum. No elevated permissions or background processes. [Manual install & verification](https://dist.inference.sh/cli/checksums.txt) available. ## Platform Specifications ### Apple App Store (iOS) | Device | Dimensions (px) | Required | |--------|-----------------|----------| | iPhone 6.7" (15 Pro Max) | 1290 x 2796 | Required | | iPhone 6.5" (11 Pro Max) | 1284 x 2778 | Required | | iPhone 5.5" (8 Plus) | 1242 x 2208 | Optional | | iPad Pro 12.9" (6th gen) | 2048 x 2732 | If iPad app | | iPad Pro 11" | 1668 x 2388 | If iPad app | - Up to **10 screenshots** per localization - First **3 screenshots** are visible without scrolling (critical) - Formats: PNG or JPEG (no alpha/transparency for JPEG) ### Google Play Store (Android) | Spec | Value | |------|-------| | Min dimensions | 320 px (any side) | | Max dimensions | 3840 px (any side) | | Aspect ratio | 16:9 or 9:16 | | Max screenshots | 8 per device type | | Formats | PNG or JPEG (24-bit, no alpha) | - Feature graphic: 1024 x 500 px (required for featuring) - Promo video: YouTube URL (optional but recommended) ## The First 3 Rule **80% of App Store impressions show only the first 3 screenshots** (before the user scrolls). These three must: 1. Communicate the core value proposition 2. Show the best feature/outcome 3. Differentiate from competitors ### Screenshot Gallery Order | Position | Content | Purpose | |----------|---------|---------| | **1** | Hero — core value, best feature | Stop the scroll, communicate what the app does | | **2** | Key differentiator | What makes you unique vs competitors | | **3** | Most popular feature | The thing users love most | | **4** | Social proof or outcome | Ratings, results, testimonials | | **5-8** | Additional features | Supporting features, settings, integrations | | **9-10** | Edge cases | Specialized features for niche users | ## Screenshot Styles ### 1. Device Frame with Caption The standard: device mockup showing the app, caption text above/below. ``` ┌──────────────────────────┐ │ "Track Your Habits │ ← Caption (benefit-focused) │ Effortlessly" │ │ │ │ ┌──────────────────┐ │ │ │ │ │ │ │ App Screen │ │ ← Actual app UI in device frame │ │ Content │ │ │ │ │ │ │ │ │ │ │ └──────────────────┘ │ │ │ └──────────────────────────┘ ``` ### 2. Full-Bleed UI (No Device Frame) The app UI fills the entire screenshot. Works for immersive apps. ### 3. Lifestyle Context The device shown in a real-world context (person holding phone, on desk, etc.). ### 4. Feature Highlight with Callouts UI screenshot with arrows/circles pointing to specific features. ## Caption Writing ### Rules - **Max 2 lines** of text - **Benefit-focused**, not feature-focused - **30pt+ equivalent** font size (must be readable in store) ### Examples ``` ❌ Feature-focused: "Push Notification System" "Calendar View with Filters" "Data Export Functionality" ✅ Benefit-focused: "Never Miss a Deadline Again" "See Your Week at a Glance" "Share Reports in One Tap" ``` ## Generating Screenshots ### Hero Screenshot (Position 1) ```bash # Clean device mockup with hero feature infsh app run falai/flux-dev-lora --input '{ "prompt": "modern iPhone showing a beautiful fitness tracking app with activity rings and workout summary, device floating at slight angle against soft purple gradient background, professional product shot, clean minimal composition, subtle reflection", "width": 1024, "height": 1536 }' ``` ### Feature Highlight ```bash # Feature callout style infsh app run bytedance/seedream-4-5 --input '{ "prompt": "app store screenshot style, iPhone showing a messaging app with AI writing suggestions highlighted, clean white background, subtle UI callout arrows, professional marketing asset, modern design", "size": "2K" }' ``` ### Lifestyle Context ```bash # Device in real-world setting infsh app run falai/flux-dev-lora --input '{ "prompt": "person holding iPhone showing a cooking recipe app, kitchen background with ingredients, warm natural lighting, over-the-shoulder perspective, lifestyle photography, authentic feeling", "width": 1024, "height": 1536 }' ``` ### Before/After ```bash # Split comparison infsh app run infsh/stitch-images --input '{ "images": ["before-screenshot.png", "after-screenshot.png"], "direction": "horizontal" }' ``` ## Preview Videos ### Apple App Store | Spec | Value | |------|-------| | Duration | 15-30 seconds | | Orientation | Portrait or landscape (match app) | | Audio | Optional (loops silently in store) | | Format | H.264, .mov or .mp4 | ### Google Play | Spec | Value | |------|-------| | Source | YouTube URL | | Duration | 30s-2min recommended | | Orientation | Landscape preferred | ### Preview Video Structure | Segment | Duration | Content | |---------|----------|---------| | Hook | 0-3s | Show the core outcome/wow moment | | Feature 1 | 3-10s | Demonstrate top feature in action | | Feature 2 | 10-18s | Second key feature | | Feature 3 | 18-25s | Third feature or social proof | | CTA | 25-30s | End screen with app icon | ```bash # Generate preview video scenes infsh app run google/veo-3-1-fast --input '{ "prompt": "smooth screen recording style, finger tapping on a modern mobile app interface, swiping between screens showing charts and data visualizations, clean UI transitions, professional app demo" }' ``` ## Localization Each language gets its own set of screenshots. Priorities: | Market | Localization Level | |--------|-------------------| | Primary markets | Full: new screenshots + translated captions | | Secondary markets | Translated captions, same screenshots | | Other | English defaults | Key localization markets: English, Japanese, Korean, Chinese (Simplified), German, French, Spanish, Portuguese (Brazilian) ## A/B Testing (Google Play) Google Play Console supports store listing experiments: - Test different screenshot orders - Test with/without device frames - Test different captions - Test different color schemes - Run for 7+ days with 50%+ traffic for significant results ## Common Mistakes | Mistake | Problem | Fix | |---------|---------|-----| | Settings screen as screenshot | Nobody cares about settings | Show core value, not infrastructure | | Onboarding flow screenshots | Shows friction, not value | Show the app in-use state | | Too much text | Unreadable in store | Max 2 lines, 30pt+ font | | Wrong dimensions | Rejected by store | Use exact platform specs | | All screenshots look the same | No reason to scroll | Vary composition and content | | Feature-focused captions | Doesn't communicate benefit | "Never Miss a Deadline" > "Push Notifications" | | Outdated UI | Looks abandoned | Update screenshots with each major release | | No hero screenshot | Weak first impression | Position 1 = your best shot | ## Checklist - [ ] Correct dimensions for target platform - [ ] First 3 screenshots communicate core value - [ ] Captions are benefit-focused, max 2 lines - [ ] No onboarding or settings screens - [ ] Preview video is 15-30s with hook in first 3s - [ ] Localized for top markets - [ ] Feature graphic (1024x500) for Google Play - [ ] Screenshots updated for current app version - [ ] A/B test variant prepared ## Related Skills ```bash npx skills add inference-sh/skills@ai-image-generation npx skills add inference-sh/skills@ai-video-generation npx skills add inference-sh/skills@image-upscaling npx skills add inference-sh/skills@prompt-engineering ``` Browse all apps: `infsh app list`