| name | eu-greenwashing-analysis |
| description | Use this skill whenever the user submits a product description, marketing text, catalog entry, packaging copy, or advertising claim and asks to check it for greenwashing, environmental claim compliance, sustainability wording risks, or alignment with EU Directive 2024/825 or the Green Claims Directive. Produces a structured per-claim findings report with risk levels, regulation references, and recommended corrections. |
EU Greenwashing Analysis
Run this procedure whenever a user submits a product description, marketing
text, or catalog entry for review against EU rules on environmental claims
(Directive 2024/825 amending 2005/29/EC, and the proposed Green Claims
Directive COM/2023/166).
The output is always a structured findings report: one block per flagged
claim plus a summary. Do not editorialize outside that structure.
Step 1 — Extract all environmental claims
Read the full text and list every statement that references environmental
benefit, sustainability, ecological impact, or climate performance. Examples
include: "eco-friendly", "carbon neutral", "100% natural", "sustainable",
"green", "biodegradable", "zero emissions", "climate positive", "recycled",
"plastic-free", "low carbon", "environmentally safe".
If no such claims exist → output: "No environmental claims detected — Out of Scope." and stop.
Step 2 — Assess each claim against EU greenwashing criteria
For each extracted claim, check ALL of the following:
- Vagueness / Generic claim — Is the claim broad or unsubstantiated
(e.g., "eco", "green", "sustainable") with no measurable indicator,
certification, or evidence cited? → High risk flag.
- Incomplete life-cycle scope — Does the claim highlight one phase of
the product life cycle (e.g., recyclable packaging) while ignoring other
high-impact phases (manufacturing, transport, end-of-life)? → Medium to
High risk flag.
- Unverifiable / No third-party certification — Is there no independent
verification, recognized EU certification, or scientific reference to
support the claim? → Medium to High risk flag.
