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基于 SOC 职业分类
正在显示 SKILL.md
| name | sales-script-generator |
| description | Satış scripti oluşturma. Discovery, presentation, closing. Question sets ve objection responses. |
| triggers | {"keywords":["sales script","satış scripti","discovery call","demo script","closing script","sales conversation"]} |
| auto_load_when | Kullanıcı satış görüşme scriptleri, discovery soruları, demo akışı veya closing scriptleri talep ettiğinde |
| agent | researcher |
| tools | ["Read","Write","Grep","Glob"] |
Odak Alanı: Satış sürecinin her aşaması için etkili scriptler, soru setleri ve itiraz yanıtları oluşturmak.
Standard Opening:
"Hi [Name], this is [Your Name] from [Company]. How are you doing today?"
Response Handler:
├── Positive response → "Great! Quick question—did you have a chance to look at the email I sent?"
│ ├── Yes → "Perfect. I wanted to follow up to understand your priorities..."
│ └── No → "No worries. Let me give you a quick overview of why I reached out..."
├── Busy response → "I completely understand. Let me take just 2 minutes, then I'll get out of your hair."
└── Skeptical response → "I appreciate your skepticism. Let me be direct: I think [specific value] could help with [their specific challenge]."
SPIN Questions Model:
├── Situation Questions
│ ├── "Currently, how does your team handle [process]?"
│ ├── "What's your current tech stack for [function]?"
│ ├── "How big is your team handling [task]?"
│ └── "What's your current volume for [metric]?"
│
├── Problem Questions
│ ├── "What's the biggest challenge with [current process]?"
│ ├── "Where do you see the most friction?"
│ ├── "How much time does [task] take currently?"
│ └── "What's the cost of [problem] to your business?"
│
├── Implication Questions
│ ├── "How does that affect your team productivity?"
│ ├── "What happens when [problem] occurs?"
│ ├── "How much revenue does [issue] cost you?"
│ └── "What's the impact on customer experience?"
│
└── Need-Payoff Questions
├── "If you could solve [problem], what would that mean?"
├── "What would perfect [solution] look like?"
├── "What's the priority for solving this?"
└── "What's the timeline for addressing this?"
B2B SaaS Discovery Template:
├── Company Context
│ ├── "How did you find yourself in this role?"
│ ├── "What's your main focus for this quarter?"
│ └── "What's the biggest initiative right now?"
│
├── Current State
│ ├── "Walk me through how [process] works today"
│ ├── "What tools are you using for [function]?"
│ └── "What's working well? What's not?"
│
├── Pain Points
│ ├── "What's the most frustrating part of [process]?"
│ ├── "When did this become a problem?"
│ ├── "What's the cost of this problem?"
│ └── "What have you tried before?"
│
├── Decision Process
│ ├── "How do you typically evaluate new solutions?"
│ ├── "Who's involved in this decision?"
│ ├── "What's your timeline for making a decision?"
│ └── "What would need to happen to move forward?"
│
└── Value Definition
├── "What would success look like?"
├── "If you could achieve one thing, what would it be?"
└── "What's the value of solving this?"
Demo Opening Script:
"Hi [Name], thanks for making time today. Before we start—I'm curious: what's your main goal for our conversation today? [Listen]. Perfect. So I'll be showing you how we help [achieve that goal]. I'll pause along the way for questions. Sound good?"
Presentation Framework:
├── Hook (2 min)
│ ├── "Based on what you told me about [pain point]..."
│ ├── "Here's what I'm going to show you..."
│ └── "By the end, you'll know if [solution] makes sense..."
│
├── Solution Overview (3-5 min)
│ ├── Show key value proposition
│ ├── Visual product tour
│ └── Connect to their specific needs
│
├── Deep Dive (5-10 min)
│ ├── 2-3 key features (based on their priorities)
│ ├── Show, don't just tell
│ └── Pause for questions
│
├── Proof Points (3-5 min)
│ ├── Relevant case study
│ ├── Metrics from similar company
│ └── Customer quote
│
└── Close (2-3 min)
├── Summarize value
├── Next steps
└── Ask for commitment
Feature Introduction Template:
"Here's [feature]. [Pause]. The reason this matters for you is [specific value based on discovery]. [Demo]. Here's how [customer name] used this to achieve [result]."
Value Proposition Framework:
├── Problem Reminder
│ ├── "You mentioned [problem] was costing you [amount]..."
│ ├── "You said [pain point] was taking [time]..."
│ └── "Your team was struggling with [issue]..."
│
├── Solution Connection
│ ├── "What I've built does [specific function]..."
│ ├── "This solves [exact problem] by [how]..."
│ └── "The key difference is [differentiation]..."
│
└── Proof
├── "Customer [name] saw [specific metric] improvement"
├── "In [timeframe], they achieved [result]"
└── "ROI calculation showed [X]%"
Mid-Conversation Closes:
├── Agreement Close
│ ├── "That makes sense, right?"
│ ├── "Would you agree that...?"
│ └── "Does that solve the [problem]?"
│
├── Summary Close
│ ├── "So to recap, we've covered [X, Y, Z]..."
│ ├── "The key takeaways are [X and Y]..."
│ └── "Does that align with your priorities?"
│
└── Mini-Close
├── "How does that approach sound?"
├── "Does that address your concern?"
└── "Is that the kind of result you're looking for?"
Trial Offer Close:
"Based on everything we've discussed, I think the best next step is to try [product/service] with [specific scope]. This gives you [specific benefit]. What do you think?"
Meeting Booking Close:
"I've enjoyed our conversation. I'd love to continue this with [specific format: demo/presentation/workshop]. What's your availability next week?"
Decision Close:
"We've covered a lot today. I think [solution] could really help with [their goal]. Are you ready to move forward, or is there anything else you need to make a decision?"
Response Script:
"Completely understand. When you say 'need to think about it,' can you help me understand what specifically you're thinking through?"
Common answers and responses:
├── "Need to discuss with team"
│ └── "Who else is involved? Can we include them?"
├── "Need to compare options"
│ └── "What are you comparing against? Can I help with that?"
├── "Need more information"
│ └── "What information would help? Let me address that."
└── "Not ready to commit"
│ └── "What would need to happen to feel ready?"
Price: "It's too expensive"
Response: "I hear you. Let me ask: when you say too expensive, are you comparing to [competitor] or to your current manual process? Because the ROI shows [X]% return within [timeframe]."
Timing: "Not the right time"
Response: "What changes in [timeframe]? [Listen]. И если я правильно понял, [repeat reason]. What if we could start with a small pilot that won't take much time?"
Competition: "We're going with [Competitor]"
Response: "Congrats on choosing a solution. Curious—what sealed the deal for them? [Listen]. The main difference with us is [key differentiation]. Is there anything you wish they had that we could offer?"
Universal Response:
1. Acknowledge: "I understand why that's important..."
2. Clarify: "When you say [objection], can you tell me more about...?"
3. Respond: "Based on what you've shared... [specific answer]"
4. Confirm: "Does that address your concern?"
5. Progress: "So what's the next step?"
Same Day Follow-Up:
"Hi [Name], great meeting you today. Quick recap: [summary of key points]. Next steps: [specific action]. I'll send [item] by [time]. Questions in the meantime, just reply to this. Talk soon!"
48-Hour Follow-Up (No response):
"Hi [Name], following up on our conversation. I know you're busy—wanted to make sure you saw this. [Send relevant article/content based on discussion]. Quick question: do you have 5 minutes this week to discuss [next step]?"
Meeting Request Follow-Up:
"Hi [Name], I know we spoke last week about [topic]. I wanted to follow up because [specific reason: new content, relevant news, timing]. Would [specific date/time] work for a quick call?"
Effective Voicemail:
"Hi [Name], this is [Your Name] from [Company]. [One specific reason for call—NOT "just following up"]. My number is [number]. I'm available [times]. Looking forward to connecting. Thanks!"
Follow-up Voicemail:
"Hi [Name], [Your Name] again. Quick update: [reason to call—new info, relevant content]. Wanted to catch you before [deadline/reason]. My number is [number]. Talk soon."
| Phase | Odak | Key Elements |
|---|---|---|
| Discovery | Soru-cevap | SPIN model, deep dive |
| Presentation | Değer aktarım | Hook, proof, demo |
| Closing | Action | Trial close, direct close |
| Objection | Çözüm | Acknowledge, clarify, respond |
| Follow-up | Momentum | Same-day, persistent |
Discovery:
- Too many closed questions
- Talking more than listening
- Not customizing to prospect
- Rushing through questions
Presentation:
- Generic slides
- Feature-dumping
- No connection to prospect needs
- No proof points
Closing:
- Waiting too long
- Not asking for the business
- Weak follow-up
- Taking rejection personally
Discovery:
- Open-ended questions
- Active listening
- Note-taking
- Customized to each prospect
Presentation:
- Prospect-centric
- Outcome-focused
- Proof-backed
- Interactive
Closing:
- Multiple attempts
- Clear next steps
- Persistent follow-up
- Learn from objections
| Phase | Duration | Focus | Key Script |
|---|---|---|---|
| Opening | 1-2 min | Rapport | Brief intro + purpose |
| Discovery | 10-20 min | Understanding | SPIN questions |
| Presentation | 15-30 min | Value | Demo + proof |
| Closing | 5-10 min | Action | Trial + direct |
| Follow-up | <2 min | Momentum | Next steps |
| Question Type | Use | Example |
|---|---|---|
| Open-ended | Discovery | "Tell me about..." |
| Closed | Clarification | "Do you...?" |
| Confirming | Validation | "So you're saying...?" |
| Probing | Deep dive | "What do you mean by...?" |
| Close Type | Best When | Script |
|---|---|---|
| Trial close | During conversation | "Does that make sense?" |
| Direct close | After demo | "Ready to move forward?" |
| Assumptive close | Strong interest | "Let's get you started..." |
| Referral close | After objection | "Who else might benefit?" |