ads-create

name

ads create

description

Campaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md. Run after /ads dna and before /ads generate. Triggers on: "create campaign", "campaign brief", "ad concepts", "write ad copy", "campaign strategy", "ad messaging", "creative brief", "generate concepts"

/ads create — Campaign Concept & Copy Brief Generator

Generates structured campaign concepts and platform-specific copy from your brand profile and optional audit data. Outputs campaign-brief.md for use by /ads generate.

Usage

/ads create
/ads create --platforms meta google
/ads create --objective leads

Arguments

Flag	Type	Default	Description
--platforms	string[]	all	Platforms to target
--objective	string	—	Campaign objective (sales, leads, awareness)

Process

Step 1: Check for Brand Profile

Look for brand-profile.json in the current directory.

• Found: Load and proceed.
• Not found: Ask the user to run /ads dna <url> first or describe brand manually.

Step 2: Check for Audit Results

Look for ADS-AUDIT-REPORT.md or any *-audit-results.md in the current directory.

• Found: Note top 3 weaknesses to address in concepts.
• Not found: Continue without. Note: "No audit data — run /ads audit for weakness-targeted concepts."

Step 3: Collect Campaign Parameters

Ask (combine into one message — omit any already provided via flags):

1. Platforms: Which ad platforms? (Meta, Google, LinkedIn, TikTok, YouTube, Microsoft, All)
2. Objective: Sales/Revenue, Leads/Demos, App Installs, Brand Awareness, Retargeting
3. Offer or brief: Any specific offer, promotion, or message to highlight? (optional)
4. Number of concepts: How many campaign concepts? (default: 3)

Step 4: Spawn Creative Agents in Sequence

Agents must run sequentially — copy-writer reads the file that creative-strategist writes, so running them in parallel creates a race condition on campaign-brief.md.

Step 4a — Spawn creative-strategist: Creates campaign-brief.md and writes the strategic sections: ## Brand DNA Summary, ## Campaign Concepts, ## Image Generation Briefs, ## Next Steps.

Step 4b — Spawn copy-writer: After creative-strategist completes, spawn copy-writer. It reads the existing campaign-brief.md and appends the ## Copy Deck section with platform-specific headlines, primary text, and CTAs.

Step 5: Review and Present

Confirm campaign-brief.md exists and is complete. Present summary to user.

campaign-brief.md Format Specification

The following section headings are a parsing contract — agents downstream depend on these exact heading names.

# Campaign Brief — [brand_name]
**Generated:** [date]
**Website:** [website_url]
**Platforms:** [comma-separated list]
**Objective:** [objective]
**Concepts:** [N]

## Brand DNA Summary
[3-sentence synthesis of brand-profile.json: voice, visual identity, target audience]

## Audit Context
[If audit data found: top 3 weaknesses being addressed]
[If no audit data: "No audit data — run /ads audit for weakness-targeted concepts"]

## Campaign Concepts

### Concept 1: [Name]
**Hypothesis:** [why this will work — 1 sentence]
**Primary Message:** [core message — 1 sentence]
**Tone:** [voice reading from brand-profile.json]
**Visual Direction:** [2-3 sentences describing imagery]
**Target Platforms:** [platforms and rationale]
**CTA:** [call to action text]
**Addresses:** [audit finding or "general brand awareness"]

### Concept 2: [Name]
[same structure]

## Copy Deck
[appended by copy-writer agent — headlines, primary text, CTAs per concept per platform]

## Image Generation Briefs

### Brief 1: [Concept Name] — [Platform]
**Prompt:** [exact generation prompt]
**Dimensions:** [WxH]
**Safe zone notes:** [constraint or "None"]

## Next Steps
1. Review all concepts and select which to move forward with
2. Run `/ads generate` to produce images from the briefs above
3. Adjust CTAs and offers in the copy deck for your specific promotion
4. Upload final assets to your ad platform managers

Quality Gates

• Minimum 3 concepts (unless user requests fewer)
• Distinct angles: no two concepts share the same primary message angle
• Platform fit: concepts targeting TikTok must acknowledge vertical-only format and sound-on context
• Offer anchoring: if the user provided a specific offer, at least 1 concept must lead with it
• Image briefs: every concept must have at least one image brief per requested platform