modiqo/stranger-test

clarity-action

Stage 6 of the stranger test — friction at the point of action. Audit every conversion moment with the Fogg behavior model (motivation x ability x prompt), interaction cost, form friction, and commitment honesty. Scored 0-10; a broken primary CTA is a journey…

原文语言：英语

clarity-fold

Stage 2 of the stranger test — the 5-second abandon-or-scroll verdict on the first screenful, plus the scroll-cue check (a fold that looks complete invites exit). The successor to single-shot landing-page clarity checks; scored 0-10 and a hard journey gate.

原文语言：英语

clarity-inventory

Phase 0 of the stranger test — build the shared evidence base (section map, per-section copy with content hashes, fold crop, CTA census) that every scored stage consumes. Use before any clarity-* stage skill; never score anything here.

原文语言：英语

clarity-narrative

Stage 3 of the stranger test — the heart of the audit. Walk the page section by section carrying the question the visitor is holding at that moment; any section that answers no pending question is an exit ramp. Sequential by nature — never run in parallel.…

原文语言：英语

clarity-pricing

Stage 5 of the stranger test — audit the pricing page against the behavioral-economics literature (anchoring, decoy/compromise effects, loss aversion, mental accounting, pain of paying) and the catalog of SaaS pricing failures. Distinguishes ethical…

原文语言：英语

clarity-promise

Stage 1 of the stranger test — audit message match and information scent. Does the page confirm, within one glance, the promise that brought the visitor here? Scored 0-10; a mismatch with the primary entry path is a journey gate.

原文语言：英语

clarity-trust

Stage 4 of the stranger test — audit the trust layer. Proof proximity (evidence adjacent to the claim it supports), specificity over adjectives, credibility signals, and risk reversal at the moment of doubt. Scored 0-10.

原文语言：英语