agency-copywriting

name	agency-copywriting
description	Copy rules, tone, structure, and anti-patterns for AI Agency website content. Enforces brand voice consistency, section-level copy structure, and JSON output contracts for automated page generation workflows.
license	Apache-2.0
compatibility	Designed for Claude Code
allowed-tools	Read, Grep, Glob
user-invocable	false
metadata	{"version":"3.2.0","category":"agency","status":"active","updated":"2026-04-02","evolution_count":"0","confidence_score":"0.70","base_context":"brand-voice.md","dependencies":"agency-design-system, agency-frontend-patterns","tags":"copywriting, brand-voice, tone, content-structure, agency, web-copy","related-skills":"agency-design-system, agency-frontend-patterns, agency-client-interview"}
progressive_disclosure	{"enabled":true,"level1_tokens":100,"level2_tokens":5000}
triggers	{"keywords":["copy","copywriting","brand voice","tone","headline","tagline","web copy","content structure","microcopy","CTA","value proposition"],"agents":["copywriter"],"phases":["plan","run"]}

Agency Copywriting Skill

Governs all textual content produced for AI Agency websites. Ensures brand-aligned tone, structured section output, and elimination of common AI-generated copy anti-patterns.

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Static Zone

Identity

Purpose: Define and enforce copy rules, tone guidelines, structural patterns, and anti-patterns for AI Agency website content generation.

Input Contract:

• Brand brief (from .agency/context/brand-voice.md)
• Target audience description (from .agency/context/target-audience.md)
• Page type (landing, about, services, case-study, blog, contact)

Output Contract: JSON-structured copy per section with the following shape:

{
  "page_type": "landing",
  "sections": [
    {
      "id": "hero",
      "headline": "string",
      "subheadline": "string",
      "body": "string",
      "cta_primary": "string",
      "cta_secondary": "string | null"
    }
  ],
  "metadata": {
    "tone_profile"