| name | case-for-support |
| description | Write a fundraising case for support that makes donors want to give. Use when asked to write a case for support, a fundraising case statement, a major-gift or campaign case, or the core argument for a donation appeal. Produces a persuasive case — the need, your solution and why you, the impact a gift makes, specific funding opportunities with amounts, and a clear ask — donor-centred, not org-centred. |
Case for Support Skill
The case for support is the spine of all your fundraising — every appeal, proposal, and pitch draws from it.
It works when it's donor-centred: not "help us, we need money" but "here's a problem you can solve, and
here's exactly what your gift makes possible." This skill writes that case — urgent, evidence-backed, and built
around the donor as the hero.
Working from a brief
Given "write a case for support for our literacy program", produce the full case anyway — build the
argument from the mission described, and mark invented evidence or figures as (example — replace with real
data). Never fabricate statistics as real; never withhold for missing detail.
Required Inputs
Ask for these only if they aren't already provided (else infer and label for replacement):
- Mission & the need — the problem, who it affects, and why it's urgent (evidence/figures if available).
- Your solution — what you do, the proof it works, and why your org is positioned to do it.
- The goal — what you're raising for (a campaign, program, or general support) and the target.
- Funding opportunities — specific things a gift funds, ideally at giving levels ($X funds Y).
- Audience — who you're asking (major donors, foundations, the public) and your voice.
Output Format
Case for Support: [organisation / campaign]
- The need — open with the problem, made vivid and urgent with evidence and a human face. Donor-centred framing: a problem they can help solve.
- Our solution — what you do, the model, and the proof it works (outcomes/evidence).
- Why us — what makes your org credible and uniquely able to deliver (track record, expertise, reach).
- The opportunity & impact — what a gift makes possible, concretely. Use giving levels where possible:
| Gift | What it funds | Impact |
|---|
| $50 | … | … |
| $500 | … | … |
| $5,000 | … | … |
- The vision — what success looks like, and what won't happen without support (urgency).
- The ask — a clear, confident call to give, and how.
Mark invented figures/evidence as (example — replace with real data).
Quality Checks
Anti-Patterns
Based On
Fundraising practice — donor-centred case construction (need, solution, credibility, impact, urgency, ask) with gift-level impact framing.
