菜单
Update the motion-creative plugin to the latest version from GitHub. Pulls latest changes and refreshes the local cache so new skills and fixes take effect. Use when: "update plugin", "get latest version", "refresh plugin", "update motion creative", "check for updates".
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Deep-dive analysis of a specific creative asset. Use when the user asks about a specific ad by name, ID, or URL — "analyze this ad", "why is this working?", "why is this not working?", "break down this creative", "[pastes ad name]", "look at this ad", "what's the angle in this ad?", "compare to account averages", or references a specific creative by name or identifier. Handles creative lookup, disambiguation when multiple matches exist, entity hierarchy mapping (creative → ads → adsets → campaigns), and metric-appropriate analysis. This is the most common interaction pattern — users often analyze multiple ads in sequence. Always use this skill, not creative-strategist, when the user references a specific creative.
Weekly competitive intelligence scan — tracks competitor ad strategies, messaging shifts, and creative patterns. Compares against last week's baseline to surface what changed. Use for "competitor scan", "what are competitors doing", "competitive intel", "competitor watch", or "what changed in the market".
Advanced concept generation from unstructured input — brainstorm notes, meeting transcripts, competitor observations, or a blank-slate strategic exploration. Maps ideas through the Creative Strategy Engine framework (pain x persona x awareness stage) and grounds every concept in Motion performance data. Use when the user has raw input or wants deep strategic mapping. For quick "give me 3 concepts" requests without raw material, use create-concepts instead.
Generate 2-5 data-driven creative concepts quickly from performance data and competitive signals. Use for straightforward "give me concept ideas", "what should we make", "what should we test next", or "ad ideas" requests. For raw brainstorm input, meeting notes, or deep strategic mapping, use concept-engine instead.
Core creative strategy reasoning methodology for the motion-creative plugin. This is a reference skill — it defines how to think about performance, competitive intelligence, and concept generation. Other skills read this for methodology. Only invoke directly when the user asks about the creative strategy framework itself or when no action skill matches. For specific tasks, route to: analyze-ad, performance-analysis, create-concepts, build-brief, write-hooks, find-iterations, industry-trends, qa-feedback, weekly-performance, etc.
Set up motion-creative for your brand — configure KPIs, brand guidelines, competitors, production constraints, and brief preferences. Run this before using other commands for the best results. Use when: customize creative plugin, set up creative analysis, configure brand, update brand guidelines, change KPI, update competitors.
| name | update |
| description | Update the motion-creative plugin to the latest version from GitHub. Pulls latest changes and refreshes the local cache so new skills and fixes take effect. Use when: "update plugin", "get latest version", "refresh plugin", "update motion creative", "check for updates". |
| allowed-tools | ["Bash","Read"] |
Pull the latest version of the motion-creative plugin from GitHub and refresh the local cache.
Find the marketplace clone and cache directories:
MARKETPLACE_DIR="$HOME/.claude/plugins/marketplaces/motion-creative"
CACHE_BASE="$HOME/.claude/plugins/cache/motion-creative/motion-creative"
If $MARKETPLACE_DIR doesn't exist, tell the user the plugin isn't installed via marketplace and stop.
# Current cached version
cat "$CACHE_BASE"/*/. claude-plugin/plugin.json 2>/dev/null | jq -r '.version'
# Current marketplace commit
git -C "$MARKETPLACE_DIR" rev-parse --short HEAD
git -C "$MARKETPLACE_DIR" pull origin main --ff-only
If the pull fails (e.g., network error, dirty state), report the error and stop. Do not force-reset.
Copy the updated plugin files from the marketplace clone into the cache:
# Find the active cache version directory
INSTALL_DIR=$(ls -d "$CACHE_BASE"/*/ 2>/dev/null | head -1)
# Sync plugin contents (skills, config, MCP server)
rsync -a --delete "$MARKETPLACE_DIR/Plugin/" "$INSTALL_DIR/"
rsync --delete ensures removed files don't linger in the cache. The source is the Plugin/ directory from the repo — it contains .claude-plugin/, .mcp.json, skills/, and any other plugin files.
Show the user:
plugin.json)git -C "$MARKETPLACE_DIR" log --oneline <old-sha>..HEAD to show what changed/reload-plugins for changes to take effect."If already up to date (no new commits), say so: "You're on the latest version (vX.Y.Z)."