content-engine

# Content Engine Turn one idea into strong, platform-native content instead of posting the same thing everywhere. ## When to Activate - writing X posts or threads - drafting LinkedIn posts or launch updates - scripting short-form video or YouTube explainers - repurposing articles, podcasts, demos, or docs into social content - building a lightweight content plan around a launch, milestone, or theme ## First Questions Clarify: - source asset: what are we adapting from - audience: builders, investors, customers, operators, or general audience - platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform - goal: awareness, conversion, recruiting, authority, launch support, or engagement ## Core Rules 1. Adapt for the platform. Do not cross-post the same copy. 2. Hooks matter more than summaries. 3. Every post should carry one clear idea. 4. Use specifics over slogans. 5. Keep the ask small and clear. ## Platform Guidance ### X - open fast - one idea per post or per tweet in a thread - keep links out of the main body unless necessary - avoid hashtag spam ### LinkedIn - strong first line - short paragraphs - more explicit framing around lessons, results, and takeaways ### TikTok / Short Video - first 3 seconds must interrupt attention - script around visuals, not just narration - one demo, one claim, one CTA ### YouTube - show the result early - structure by chapter - refresh the visual every 20-30 seconds ### Newsletter - deliver one clear lens, not a bundle of unrelated items - make section titles skimmable - keep the opening paragraph doing real work ## Repurposing Flow Default cascade: 1. anchor asset: article, video, demo, memo, or launch doc 2. extract 3-7 atomic ideas 3. write platform-native variants 4. trim repetition across outputs 5. align CTAs with platform intent ## Deliverables When asked for a campaign, return: - the core angle - platform-specific drafts - optional posting order - optional CTA variants - any missing inputs needed before publishing ## Quality Gate Before delivering: - each draft reads natively for its platform - hooks are strong and specific - no generic hype language - no duplicated copy across platforms unless requested - the CTA matches the content and audience