content-planner

# Topic Planning + Content Calendar ## Use Cases - User says "帮我规划下周公众号内容" - User says "最近有什么热门选题可以写" - User says "帮我做一份内容日历" - User wants to know what competitor accounts are writing about - Need to make topic decisions based on data ## Dependencies Node.js + cheerio (install once): ```bash npm install -g cheerio ``` ## Script Directory | Script | Purpose | Usage | |--------|---------|-------| | `scripts/wechat_search.js` | Sogou WeChat article search | `node "$SKILLS_ROOT/content-planner/scripts/wechat_search.js" "keyword"` | ### Search Script Parameters **IMPORTANT:** Always use the `$SKILLS_ROOT` environment variable to locate scripts. ```bash # Basic search node "$SKILLS_ROOT/content-planner/scripts/wechat_search.js" "keyword" # Limit result count node "$SKILLS_ROOT/content-planner/scripts/wechat_search.js" "keyword" -n 15 # Save to file node "$SKILLS_ROOT/content-planner/scripts/wechat_search.js" "keyword" -n 20 -o result.json # Parse real URLs (extra network requests, may be blocked by anti-scraping) node "$SKILLS_ROOT/content-planner/scripts/wechat_search.js" "keyword" -n 5 -r ``` **Output Fields:** Article title, article URL, article summary, publish time, source account name ## Workflow ### Step 1: Clarify Planning Scope Confirm the following information with the user (ask all at once): ``` 帮你规划内容，先确认几件事： 1. 规划周期？（本周 / 下周 / 自定义时间范围） 2. 有没有特定想写的方向或关键词？ 3. 每周几篇？（默认3篇） ``` ### Step 2: Trending Scan Execute multiple rounds of searches covering different dimensions: **Search Strategy:** 1. **Core domain keyword search** — Search with 2-3 core keywords related to the account's field 2. **User-specified keyword search** — If user has specific directions 3. **General trending search** — Search with combinations of "热点", "热门", "最新" with domain keywords ```bash # Example: Tech domain node "$SKILLS_ROOT/content-planner/scripts/wechat_search.js" "AI 最新趋势" -n 10 node "$SKILLS_ROOT/content-planner/scripts/wechat_search.js" "大模型应用" -n 10 node "$SKILLS_ROOT/content-planner/scripts/wechat_search.js" "科技热点 2026" -n 10 ``` Wait 3-5 seconds between each search to avoid triggering anti-scraping mechanisms. ### Step 3: Competitor Analysis Extract from search results: | Analysis Dimension | Extracted Content | |-------------------|-------------------| | Title Strategy | Which title patterns get high engagement | | Topic Direction | Which directions are recent hot topics | | Content Angle | What angles do existing articles take, how to differentiate | | Publish Time | Competitors' publishing frequency and timing | ### Step 4: Generate Topic Recommendations Based on trending data and competitor analysis, generate 5-10 topic suggestions. Each topic must include: - **Alternative Titles** (2 styles) - **Target Audience** - **Content Angle** (differentiation point) - **Recommended Style**: deep-analysis / practical-guide / story-driven / opinion / news-brief - **Urgency**: 🔥 Urgent / 📅 This week / 📦 Reserve - **Reference Articles** (from search results) **Topic Quality Requirements:** - Each topic must be based on real search data, not fabricated - Each topic must have a clear differentiation angle - Must include at least 1 high-urgency topic (🔥) and 2 reserve topics (📦) ### Step 5: User Approval **This is a mandatory approval gate and cannot be skipped.** Present the topic list and ask user to select, adjust, and schedule. ### Step 6: Generate Content Calendar Output `content_calendar.json`: ```json { "week": "2026-W13", "created_at": "2026-03-25", "articles": [ { "id": 1, "date": "2026-03-26", "day": "Wednesday", "topic": "Topic Title", "angle": "Differentiation Angle", "style": "deep-analysis", "audience": "Target Audience", "urgency": "this-week", "status": "planned", "keywords": ["keyword1", "keyword2"] } ] } ``` ### Step 7: Output Confirmation Present a summary table and prompt user to start writing with article-writer skill. ## Search Considerations - Search results may be empty (anti-scraping), retry with different keywords - Multiple searches in short time may trigger restrictions, recommend 3-5 second intervals - The `-r` parameter for parsing real URLs has low success rate, avoid unless necessary ## Integration with Other Skills - The generated `content_calendar.json` is the input source for **article-writer** - article-writer reads entries with status `planned` from the calendar