frontend-design

name	frontend-design
description	Frontend design principles for marketing websites and landing pages.
allowed-tools	Read, Glob, Grep

Frontend Design for Marketing

Design principles for converting marketing websites.

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1. Landing Page Anatomy

Essential Sections

Section	Purpose
Hero	Hook, value prop, CTA
Social Proof	Trust logos, numbers
Problem	Pain point resonance
Solution	How you help
Features	What you offer
Testimonials	Social proof
Pricing	Clear options
FAQ	Objection handling
Final CTA	Last push

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2. Color Psychology

Color	Association	Use For
Blue	Trust, stability	Finance, tech
Green	Growth, health	Wellness, eco
Orange	Energy, action	CTAs
Purple	Premium, creative	Luxury, SaaS
Red	Urgency, passion	Sales, food
Black	Luxury, power	Premium

Color Application

Rule	Application
60-30-10	Primary-Secondary-Accent
CTA contrast	Stand out from page
Consistency	Same meaning everywhere

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3. Typography Best Practices

Font Pairing

Type	Style	Example
Headlines	Bold, distinctive	Playfair, Poppins
Body	Clean, readable	Inter, Open Sans

Readability

Factor	Recommendation
Line length	50-75 characters
Line height	1.5-1.7 for body
Paragraph	3-4 sentences max

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4. Visual Hierarchy

Attention Flow

1. Hero headline (largest)
2. Supporting image
3. Subheadline
4. CTA button
5. Secondary content

Creating Hierarchy

Technique	Effect
Size	Bigger = more important
Color	Brand color = emphasis
Whitespace	Isolation = attention
Position	Top-left gets seen first

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5. Image Guidelines

Hero Images

Do	Don't
Real photos	Generic stock
Show product in use	Empty product shots
People looking at CTA	People looking away
High quality	Low resolution

Image Optimization

Format	Use
WebP	Photos, complex images
SVG	Icons, illustrations
PNG	Transparency needed

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6. Form Design

Field Reduction

Approach	Impact
1 field (email only)	Highest conversion
2-3 fields	Good balance
4+ fields	Significant drop-off

Form UX

Element	Best Practice
Labels	Above field
Placeholders	Examples only
Errors	Inline, immediate
Submit	Action-oriented text

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7. Mobile Considerations

Touch Targets

Element	Minimum Size
Buttons	44x44px
Links	44x44px tap area
Form fields	Full width

Mobile Layout

Desktop	Mobile
Multi-column	Single column
Hover effects	Tap feedback
Fixed nav	Hamburger

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8. Page Speed

Impact on Conversion

Load Time	Effect
1 second	Baseline
3 seconds	-7% conversions
5 seconds	-20% conversions

Quick Wins

Action	Impact
Compress images	High
Lazy loading	Medium
Minify CSS/JS	Medium
CDN	High

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9. Trust Elements

Placement Strategy

Element	Where
Logos	Below hero
Security badges	Near forms
Testimonials	Before pricing
Guarantees	Near CTAs

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10. A/B Testing Priorities

High Impact (Test First)

Element	Why
Headlines	Biggest attention grabber
CTAs	Direct conversion impact
Hero image	First impression
Social proof	Trust factor

Lower Impact

Element	Why
Button colors	Minor effect
Font choices	Subtle impact
Spacing	Minimal change

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Remember: Beautiful design that doesn't convert is just art. Always optimize for action.