菜单
Analyzes competitor SEO and GEO strategies—their ranking keywords, content, backlinks, and AI citations—to reveal opportunities to outperform them. Triggered by requests like "analyze competitors," "competitive SEO," "who ranks for," "what are my competitors doing," or "why do they rank higher.
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基于 SOC 职业分类
| name | competitor-analysis |
| version | 3.0.0 |
| description | Analyzes competitor SEO and GEO strategies—their ranking keywords, content, backlinks, and AI citations—to reveal opportunities to outperform them. Triggered by requests like "analyze competitors," "competitive SEO," "who ranks for," "what are my competitors doing," or "why do they rank higher. |
| license | Apache-2.0 |
| compatibility | Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations. |
| metadata | {"openclaw":{"requires":{"env":"[Truncated]","bins":"[Truncated]"},"primaryEnv":"AHREFS_API_KEY"},"author":"aaron-he-zhu","version":"3.0.0","geo-relevance":"medium","tags":["seo","geo","competitor analysis","competitive intelligence","benchmarking","market analysis","ranking analysis","competitive-seo","competitor-keywords","competitor-backlinks","market-analysis","battlecard","serp-competition","domain-comparison","content-benchmarking","gap-analysis"],"triggers":["analyze competitors","competitor SEO","who ranks for","competitive analysis","what are my competitors doing","competitor keywords","competitor backlinks","what are they doing differently","why do they rank higher","spy on competitor SEO"]} |
SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all:
npx skills add aaron-he-zhu/seo-geo-claude-skills
Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis
Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator
Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher
Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager
Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management
This skill provides comprehensive analysis of competitor SEO and GEO strategies, revealing what's working in your market and identifying opportunities to outperform the competition.
Analyze SEO strategy for [competitor URL]
Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3]
What content is driving the most traffic for [competitor]?
Analyze why [competitor] ranks #1 for [keyword]
How is [competitor] getting cited in AI responses? What can I learn?
See CONNECTORS.md for tool category placeholders.
With ~~SEO tool + ~~analytics + ~~AI monitor connected: Automatically pull competitor keyword rankings, backlink profiles, top performing content, domain authority metrics from ~~SEO tool. Compare against your site's metrics from ~~analytics and ~~search console. Check AI citation patterns for both your site and competitors using ~~AI monitor.
With manual data only: Ask the user to provide:
Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
When a user requests competitor analysis:
Identify Competitors
If not specified, help identify competitors:
### Competitor Identification Framework
**Direct Competitors** (same product/service)
- Search "[your main keyword]" and note top 5 organic results
- Check who's advertising for your keywords
- Ask: Who do customers compare you to?
**Indirect Competitors** (different solution, same problem)
- Search problem-focused keywords
- Look at alternative solutions
**Content Competitors** (compete for same keywords)
- May not sell same product
- Rank for your target keywords
- Include media sites, blogs, aggregators
Gather Competitor Data
Collect for each competitor: URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings.
Analyze Keyword Rankings
Document total keywords ranking, top 10/top 3 counts, top performing keywords (with position, volume, traffic, page URL), keyword distribution by intent, and keyword gaps.
Audit Content Strategy
Analyze content volume by type, top performing content, content patterns (word count, frequency, formats), content themes, and success factors.
Analyze Backlink Profile
Review total backlinks, referring domains, link quality distribution, top linking domains, link acquisition patterns, and linkable assets.
Technical SEO Assessment
Evaluate Core Web Vitals, mobile-friendliness, site architecture, internal linking quality, URL structure, and technical strengths/weaknesses.
GEO/AI Citation Analysis
Test competitor content in AI systems: document which queries cite them, GEO strategies observed (definitions, statistics, Q&A, authority signals), and GEO opportunities they are missing.
Synthesize Competitive Intelligence
Produce a final report with: Executive Summary, Competitive Landscape comparison table, CITE domain authority comparison, Strengths to Learn From, Weaknesses to Exploit, Keyword Opportunities, Content Strategy Recommendations, and Action Plan (Immediate / Short-term / Long-term).
Reference: See references/analysis-templates.md for detailed templates for each step.
Reference: See references/example-report.md for a complete example analyzing HubSpot's marketing keyword dominance.
Show me content [competitor] has that I don't, sorted by traffic potential
Find sites linking to [competitor 1] AND [competitor 2] but not me
What SERP features do competitors win? (Featured snippets, PAA, etc.)
How has [competitor]'s SEO strategy evolved over the past year?