| name | navigation-and-information-architecture |
| description | Use when defining or repairing a content inventory, taxonomy, sitemap, URL hierarchy, navigation system, labels, search, filters, or wayfinding. Use landing-page-and-conversion-design for page persuasion and practical-ui-design for visual component styling after structure is settled. |
| metadata | {"portable":true,"category":"14-conversion-and-web-page-patterns","compatible_with":["claude-code","codex"]} |
Navigation And Information Architecture
Acknowledgement: Shared by Peter Bamuhigire, techguypeter.com.
Use When
- Planning the information architecture of a new product or a redesign: the content inventory,
the grouping/taxonomy, the labelling system, the sitemap, and the URL hierarchy.
- A menu has grown past comprehension — too many top-level items, overlapping labels, things
buried three levels deep, a "Misc/Other/More" dumping ground — and needs restructuring.
- Choosing and specifying a navigation system: global/primary nav, mega-menu, sidebar/rail,
tabs, hamburger drawer, mobile bottom bar, local/in-section nav, utility nav, footer nav.
- Designing wayfinding: breadcrumbs, active/current-page state, section landmarks, the
"you are here" signal, and how deep pages tell the user where they sit.
- Designing search and filtering as a findability path (when browsing won't scale), including
scoped search, autosuggest, zero-results, and faceted filter structure.
- You need a navigation spec to hand to engineering — labels, hierarchy, states, responsive
collapse behaviour, keyboard order, and ARIA roles.
Do Not Use When
- You are styling an already-decided nav — colour, type, spacing, hover polish. That's surface
craft:
04-web-and-ui-design/practical-ui-design and the colour/type doctrine, not this skill.
- The structure is settled and you're laying out one page's internal blocks — that's layout
(
03-layout-grid-and-composition/layout-grid-and-spacing).
- It's a single landing/marketing page with no real hierarchy to architect — use
14-conversion-and-web-page-patterns/landing-page-and-conversion-design (its nav is a thin top bar + CTA).
- You're writing the words on the nav as a microcopy/voice exercise — pair with
10-content-design-and-ux-writing/ux-writing-and-microcopy; this skill owns the label system
(the taxonomy and what each label must denote), the copy skill owns tone.
- You're validating the IA with users (card sort / tree test as a research study) — run
05-ux-process-research-and-psychology/ux-research-and-usability-testing; this skill consumes
those results and specifies the methods inline, but the study itself is research's job.
Required Inputs
| Input | Source | Required? | Evidence |
|---|
| Content/screen inventory and ownership | Product/content owners | yes | Current inventory |
| User tasks, mental models, search evidence, and permissions | Research and access-control owners | yes | Task and role matrix |
| Platform, URL, localisation, and navigation constraints | Engineering and regional owners | yes | Technical contract |
- A content inventory (or the means to build one): the real list of pages/sections/objects the
product must hold, ideally with rough volumes and priorities. You cannot architect an unknown set.
- The primary user tasks and mental models — what people come to do, and the words they use
for things (not the org chart's words). IA mirrors user mental models, never the internal team
structure.
- Platform & breakpoints — web, app, both; the smallest viewport the nav must survive. The nav
pattern choice is partly a breakpoint decision.
- Whether the structure is mostly hierarchical (marketing/docs/content site), mostly task/app
(a tool with objects and actions), or mostly database/faceted (catalogue, listings) — this
picks the dominant pattern (see
references/ia-patterns.md).
Workflow
-
Inventory and audit before you draw a single menu. List every existing/intended content
item. For a redesign, audit the current IA: depth, top-level count, orphan pages, duplicate or
ambiguous labels, the "Other/More" bucket (always a smell), and where analytics show people get
lost. You are mapping reality, not the wished-for site. See references/ia-patterns.md.
-
Group by the user's mental model, not the org chart. Cluster items by how users think they
relate (validate with a card sort — open if you don't yet know the categories, closed to test
proposed ones). The single most common IA failure is mirroring internal departments
("Our Divisions") instead of user goals. Name the groups with the users' own words.
-
Choose the organisation scheme deliberately. Pick the structure that fits the content:
hierarchical/topical (the default for most sites), task-based, audience-based (only when
audiences truly need disjoint paths — it forces a self-identification step, so use sparingly),
or faceted/database (catalogues, where filtering beats a fixed tree). Most real products are a
hybrid: a hierarchical spine + faceted browse + search. State which scheme governs and why.
-
Set the hierarchy depth and breadth on purpose. Favour breadth over depth for findable
content — shallow, wide trees beat deep, narrow ones (every extra click level sheds users).
Keep most content reachable in ≤3 clicks from home; flag anything at depth ≥4 for promotion
or search-first access. But don't over-flatten a top bar past ~7±2 primary items — past that,
adopt a mega-menu or a sidebar rather than cramming. Depth and breadth trade off; choose, don't drift.
-
Build the label system as a system. Labels must be: distinct (no two could hold the same
item), specific (no "Solutions/Resources" catch-alls unless genuinely scoped), parallel (same
grammatical form across a level), in the users' vocabulary, and stable. This is the taxonomy,
not decoration — a bad label is an IA bug, not a copy nit. Reconcile the label set with
10-content-design-and-ux-writing/ux-writing-and-microcopy for tone, but the denotation is yours.
-
Select the navigation pattern(s) to express the structure. Map the chosen IA onto concrete
patterns from references/nav-pattern-catalog.md: primary (top bar, mega-menu, sidebar/rail,
tabs), local/in-section, utility, breadcrumb, footer, and the mobile transform (top bar →
hamburger drawer or bottom bar). Pick by structure shape and depth — by fashion. State the
responsive collapse rule: exactly what happens to each nav region at each breakpoint.
Decision Rules
| Condition | IA/navigation choice | Wrong-choice failure |
|---|
| Categories are broad and stable | Hierarchical navigation with tested labels | Flat menus become unscannable |
| Users know the target term | Search with suggestions and recovery | Browsing alone slows direct retrieval |
| Content belongs in multiple contexts | One canonical location plus cross-links/facets | Duplicate trees drift and split authority |
Capability Contract
Read and search are required across inventory, research, analytics, routes, and permissions. Editing is allowed only for authorised IA implementation. Live route changes, redirects, search indexes, and publication require separate authority.
Degraded Mode
If required evidence or tooling is unavailable, use the scoped fallback below and mark the result unverified.
Without inventory or research, produce a provisional sitemap with assumptions. Stop migration when ownership, permissions, canonical URLs, redirects, or critical-task testing is missing; recover with a staged card/tree test.
Anti-Patterns
- Mirroring the org chart ("Our Departments", "Divisions") instead of user tasks and mental
models — the classic IA failure that makes everything hard to find.
- The "Other / More / Misc / Resources" dumping ground — a bucket of unclassifiable items is the
visible symptom of a broken taxonomy, not a category.
- Deep, narrow trees that bury content 4–6 clicks down when breadth would have surfaced it;
conversely, a top bar with 12+ undifferentiated items because no one chose a mega-menu/sidebar.
- Ambiguous, overlapping, or non-parallel labels — two menu items that could each hold the same
page; vague "Solutions" next to vague "Products"; mixed grammatical forms in one level.
- Breadcrumbs used as a back button, or omitted on deep pages so users have no up-the-tree path
and no "you are here."
- No (or only-colour) active state — the user can't tell which section they're in; nothing sets
aria-current.
- Hamburger-everything, including on desktop where there's ample room — hiding primary nav behind
a menu icon tanks discoverability for the sake of minimalism.
- Mega-menus and dropdowns that fail keyboard/screen-reader users — open only on hover, trap or
skip focus, no Escape, no roles — the single most common nav accessibility defect.
- No search on a large catalogue, or a search with a dead-end zero-results page.
- A nav that looks like every template — a generic centered logo + 5 links + ghost-button CTA
with no authored point of view, against the doctrine's anti-slop Mission.
Outputs
| Artefact | Consumer | Evidence and acceptance condition |
|---|
| Content model, taxonomy, and sitemap | Product, content, and engineering | Every item has a canonical parent, owner, and label |
| Navigation, wayfinding, search, and filter specification | Designers and engineers | States, keyboard/ARIA behaviour, URLs, and permissions are explicit |
| Validation and migration record | QA and release owner | Critical tasks, redirects, analytics, and localisation pass or are blocked |
- A sitemap (hierarchy tree with URL/route paths), the stated organisation scheme and why it
fits, a label system (taxonomy with each label's denotation), the navigation specification
per region (pattern, items, states, responsive collapse rule), the wayfinding rules
(breadcrumbs, active state, landmarks), the search & filtering spec (scope, autosuggest,
zero-results, facets), and the keyboard + ARIA contract. Hands off cleanly to page layout,
component, and content-design skills.
Examples
examples/sitemap-and-nav-spec.md — a complete, real IA + navigation specification for a sample
product (a multi-tenant SMB accounting SaaS): content inventory, card-sort-derived grouping,
organisation scheme, full sitemap with routes, the label system, every nav region specified
(sidebar, top utility bar, breadcrumbs, mobile bottom bar) with states and breakpoint behaviour,
search/filter spec, and the keyboard/ARIA contract.
References
doctrine/design-doctrine.md — Mission §0 (authored over convergent — the nav is the most
template-prone surface in a product; make a defensible structural choice, don't ship the generic
bar) and Anti-Slop Charter §2 (state the structural choice and its rationale before building).
doctrine/references/wcag-2.2-criteria.md — the keyboard, focus-order, focus-visible,
focus-not-obscured, target-size, and name/role/value floors that nav must pass as a gate.
references/ia-patterns.md — organisation schemes, mental-model grouping, depth-vs-breadth,
taxonomy/labelling rules, card sort & tree test methods, and the IA audit checklist.
references/nav-pattern-catalog.md — the navigation pattern library: when to use each (top bar,
mega-menu, sidebar/rail, tabs, hamburger, bottom bar, breadcrumb, utility, footer), the responsive
transforms, active-state and breadcrumb rules, and the per-pattern keyboard/ARIA contract.
- Upstream:
05-ux-process-research-and-psychology/ux-research-and-usability-testing (runs the card
sort / tree test this skill specifies). Downstream: 03-layout-grid-and-composition/... (lays out
the pages the IA defines), 14-conversion-and-web-page-patterns/empty-error-and-loading-states (zero-results),
10-content-design-and-ux-writing/ux-writing-and-microcopy (label tone).
- Standards (named for provenance, not in-repo): Rosenfeld/Morville/Arango, Information
Architecture (the polar-bear book); Nielsen Norman Group IA & navigation guidance; W3C WAI-ARIA
Authoring Practices (menu, menubar, disclosure, breadcrumb patterns).