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Language and tone standard for all written content. Enforces authentic East African English as used in Uganda, Kenya, and Tanzania — formal, clear, respectful, British-influenced, and professionally courteous. Apply to every piece of text generated for the website.
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基于 SOC 职业分类
| name | east-african-english |
| description | Language and tone standard for all written content. Enforces authentic East African English as used in Uganda, Kenya, and Tanzania — formal, clear, respectful, British-influenced, and professionally courteous. Apply to every piece of text generated for the website. |
All website copy, headings, calls to action, descriptions, and microcopy must follow this style guide. This is the foundational language standard applied before and during every content-writing step.
Always use British spelling:
| Correct | Incorrect |
|---|---|
| organisation | organization |
| programme | program |
| centre | center |
| colour | color |
| travelling | traveling |
| specialise | specialize |
| honour | honor |
| favourite | favorite |
| analyse | analyze |
| defence | defense |
| licence (noun) | license (noun) |
| catalogue | catalog |
| enquiry | inquiry |
Write dates in day-month-year order:
Never use month-first American format (February 17, 2026).
When the client is based in a specific country, adjust the tone slightly:
We highly appreciate your support in this matter. Kindly be informed that the funds have been received.
Please share the signed agreement by Friday, 21 February 2026. The project remains on schedule.
We kindly request your guidance on the next steps. The matter is under review, and we shall revert shortly.
When no specific country is indicated, use the neutral East African style — a balanced blend of all three.
These are natural and expected in East African business English:
Use simple, professional vocabulary:
Never use exaggerated marketing language:
| Avoid | Use Instead |
|---|---|
| groundbreaking | significant |
| revolutionary | innovative |
| game-changing | strategic |
| amazing | commendable |
| awesome | excellent |
| incredible | remarkable |
| unleash | enable |
| skyrocket | improve significantly |
| supercharge | strengthen |
| crushing it | performing well |
Also avoid:
Instead of abbreviations, write in full:
Please respond as soon as possible.
Good:
The team has completed the initial assessment and will submit the final report by the end of the week.
Soften directives. Never sound blunt or commanding.
| Too Blunt | East African Style |
|---|---|
| Send the report today. | Kindly submit the report by close of business today. |
| You are wrong. | There appears to be a misunderstanding regarding the figures provided. |
| We need payment now. | We kindly request that the outstanding balance be settled at your earliest convenience. |
| Fix this immediately. | We would appreciate your urgent attention to this matter. |
Apply the same respectful tone to buttons, links, and short UI text:
| Generic | East African Style |
|---|---|
| Buy Now | Place Your Order |
| Sign Up | Register Today |
| Get Started | Begin Your Journey |
| Learn More | Find Out More |
| Contact Us | Get in Touch |
| Download | Download the Brochure |
Avoid aggressive sales language. CTAs should be inviting, not pushy.
Often followed by:
We look forward to your favourable response.
Use this as a benchmark for tone and rhythm:
We wish to inform you that the training programme will commence on 3 March 2026 at our Nairobi office. Kindly confirm your availability at your earliest convenience. Should you require any further clarification, please do not hesitate to contact us. We appreciate your continued partnership and look forward to working together.
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