菜单
Use when designing or improving a Instagram Dm Sales operating playbook with roles, ordered actions, controls and measures. Use platform skills for channel plans and strategy skills for upstream direction.
默认使用会先检查来源的 Prompt；你也可以切换为直接命令，或下载本地副本。
决定是否安装前，请先阅读 SKILL.md，以及 SkillsMP 当前展示的配套文件。
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
直接命令不会经过审查 Prompt；运行前请先检查来源。
npx skills add https://github.com/peterbamuhigire/social-media-skills --skill playbook-instagram-dm-sales命令会保持在同一行。复制前请横向滚动并检查完整内容。
想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
基于 SOC 职业分类
正在显示 SKILL.md
| name | playbook-instagram-dm-sales |
| description | Use when designing or improving a Instagram Dm Sales operating playbook with roles, ordered actions, controls and measures. Use platform skills for channel plans and strategy skills for upstream direction. |
| metadata | {"portable":true,"compatible_with":["claude-code","codex"]} |
Based on: Anderson, D. (2022) Instagram Follower Magnet. Self-published; Goodwin, M. (2022) Instagram Marketing. Self-published (instagram-sales-funnel concept integrated).
platform-* skill.strategy-* skill.| Artefact | Source/provider | Required? | If absent |
|---|---|---|---|
| Objective, audience and success measure | Approved client brief or accountable owner | Yes | Stop and request the missing decision |
| Current workflow, assets and performance evidence | Team records, platform exports or supplied artefacts | Conditional | Label the baseline unassessed and use a minimum viable workflow |
| Roles, budget, timing and approval limits |
| Delivery owner |
| Yes for execution |
| Produce a draft only; do not schedule, spend or publish |
Read supplied artefacts and search relevant evidence. Treat review, audit and planning as read-only. Editing the requested draft is allowed; publishing, messaging, production changes, personal-data processing, spending, destructive actions and certification claims require explicit authority. Use network access only for authorised verification.
If accounts, files, network, rendering or current evidence are unavailable, return the narrowest useful qualified Instagram Dm Sales playbook plus an evidence-gap list. Mark each unavailable check not assessed; never convert it into a pass.
| Condition | Action | Failure or risk avoided |
|---|---|---|
| The prospect has not invited a sales conversation | Ask permission once or stop | Harassing private outreach |
| Inputs and authority are complete | Produce an execution-ready playbook | Unowned actions and hidden assumptions |
| Evidence or tooling is incomplete | Produce the narrowest qualified draft and a gap list | Treating an unassessed check as passed |
| Action publishes, spends, contacts people or changes production state | Require explicit approval before action | Unauthorised external impact |
| Artefact | Consumer | Acceptance condition |
|---|---|---|
| Instagram Dm Sales playbook | Client owner and delivery team | Uses named inputs, assigns actions, states decisions and contains no unverified specifics |
| Assumption and gap register | Approver or next workflow | Every missing source, unassessed check and required approval has an owner or next action |
| Evidence | Format | Acceptance condition |
|---|---|---|
| Decision and verification record | Inline table or appendix | Each material choice traces to an input, source or labelled assumption |
| Release-gate result | Completed checklist | No blocking policy, factual, permission or anti-slop finding remains |
Use British English and the specified market context. Recommendations must be executable with the stated capacity, current claims must be verified or qualified, and acceptance conditions must be observable. A worked example must use a labelled scenario, not fabricated client evidence.
not assessed and bound the conclusion.Before generating any deliverable, ask for the following:
In East Africa, the DM-to-sale path is a primary conversion route for service businesses and consultants. Instagram surfaces warm prospects — people who have already followed, commented, or reacted to content — and DMs are the natural next step. Most EA buyers expect a personal conversation before they commit to a service purchase, particularly at UGX 500,000 and above.
This playbook scripts every stage of that conversation so the client's team can work consistently, qualify efficiently, and close on WhatsApp where trust and transaction tools (MTN MoMo, Airtel Money) are strongest.
Purpose: Start a conversation that feels human, not salesy. A cold-feeling opener is ignored or reported as spam.
Rules:
Opener templates (adapt to client's context):
Generate three to five custom opener templates using the client's actual post topics, story themes, and offer. Each template must reference a real content type the client publishes.
What NOT to do:
Purpose: Determine whether this prospect is a genuine fit before investing more conversation time. Do not present an offer to someone who is unqualified.
4-Question Qualification Framework (adapt language to the client's offer):
| # | Dimension | Question |
|---|---|---|
| 1 | Need | "What's your current situation with [problem area]?" |
| 2 | Timeline | "Is this something you're trying to solve now, or are you exploring for the future?" |
| 3 | Decision | "Is it just you making this decision, or are there others involved?" |
| 4 | Investment | "When businesses work with us, the investment is typically in the [UGX range] — is that within what you're looking at?" |
DM rule: Ask one question at a time. Do not send a block of four questions. Wait for each reply before sending the next. A wall of questions reads as an interrogation and kills the conversation.
Generate adapted versions of all four questions using the client's specific offer and price range.
Purpose: Show what you do in terms of the prospect's problem, not your product features. The prospect should feel heard before they hear the pitch.
Structure:
Offer presentation template:
"Based on what you've shared, it sounds like [their problem in their words]. What we do is [solution in plain English]. Most clients in your situation see [specific result] within [timeframe]. Our [service/product name] starts at UGX [X]. Does that make sense for where you are?"
Generate a completed version of this template using the client's offer, typical client outcomes, and stated price range. Do not leave brackets unfilled in the final deliverable.
Purpose: Keep the conversation moving after the prospect raises a concern. Objections are not rejections — they are requests for reassurance or information.
EA DM objection responses:
| Objection | Response |
|---|---|
| "It's too expensive" | "I understand. What were you hoping to invest? Sometimes we can work with different options." |
| "I need to think about it" | "Of course. What would help you decide — more information, a sample, or speaking to someone who's used this before?" |
| "I need to ask my partner/boss" | "Makes sense. Would it help if I put something together you could share with them?" |
| "I'm not ready yet" | "That's fine. When would be a better time to check back in — next month, next quarter?" |
| "Let me check your website first" | "Sure. While you're doing that, what's most important for you to find out?" |
EA cultural note — the indirect "no": In Ugandan professional culture, a direct refusal is uncommon in writing. "I'll think about it" or silence after the offer is frequently a polite decline rather than genuine deliberation. Apply the following protocol:
Generate adapted objection responses for any objections specific to the client's industry or price point.
Purpose: Convert serious prospects to WhatsApp, where trust, voice notes, and document sharing make closing significantly easier.
When to move: After Stage 3, once the prospect has shown genuine interest (asked a follow-up question, queried timing, or engaged with the price without a hard objection).
Move-to-WhatsApp script:
"This is getting into detail that's easier on WhatsApp. Can I drop you a message there? My number is +256[X]. Or send me yours."
Why WhatsApp in EA:
Apply these operational standards to sustain a high-performing DM sales process:
Response time:
Quick Replies:
opener1, qualify1, offer, wa-move, follow-upConversation labels:
Lead / Qualified / Sent Offer / Moved to WA / Won / Lost / Follow-upSent Offer conversation older than 3 days that has not moved to Moved to WA, Won, or LostEA service businesses using a structured DM sequence should target:
| Metric | Target |
|---|---|
| Opener reply rate | 30%+ |
| Qualified to offer presented | 50% of conversations reaching Stage 2 |
| Offer to WhatsApp move | 40% |
| WhatsApp to close | 20–30% (services priced UGX 500,000 and above) |
Include these benchmarks in the client deliverable with a note that they represent a 3-month baseline target, not immediate results. New accounts or newly structured processes typically take 4–6 weeks to reach these rates as messaging is refined.
Use AI (reference prompt-engineering-library if available) to:
Do NOT use AI to send automated DM openers. Instagram penalises automated outreach with reduced reach and account restrictions. More importantly, the personal connection — the specific reference to a comment, a story reaction, a recent post — is the reason this method works. Automation removes that entirely.
Generate the following sections as the client deliverable:
east-african-english skill standards