authority-offers

name	authority-offers
description	Authority-product and lead-capture offer design for agencies and expert-led businesses. Use when packaging expertise into lead magnets, paid audits, email courses, webinars, workshops, diagnostic offers, playbooks, mini-products, or ascension paths that must generate measurable leads or revenue without hype.

Authority Offers

Acknowledgement: Shared by Peter Bamuhigire, techguypeter.com, [phone].

Use when

• The business needs an authority-building entry offer, lead magnet, low-friction paid diagnostic, webinar, workshop, email course, or mini-product.
• A website, campaign, or social channel needs a concrete offer to convert attention into leads or revenue.
• The task is to design the offer ladder, CTA path, follow-up sequence, or proof structure for expertise-based selling.

Do not use when

• The work is only broad brand positioning with no concrete offer mechanics.
• The task is a one-off launch sequence for an already-defined offer; use launch-campaigns.
• The task is long-form page copy for an already-defined offer; use sales-copywriting.

Required inputs

• Audience segment, commercial goal, and what transformation or result the offer promises.
• Existing proof: case studies, frameworks, templates, metrics, testimonials, or founder expertise.
• Channel context: website, email, webinar, WhatsApp, social, paid traffic, or outbound.

Workflow

1. Define one audience, one painful problem, and one next step. Do not build multi-audience offers.
2. Choose the right offer type and price friction using references/offer-ladder.md.
3. Build the conversion path: traffic source, promise, opt-in or purchase action, follow-up, and ascension.
4. Specify the proof assets required before launch. If proof is thin, narrow the promise before writing copy.
5. Produce the offer brief, CTA map, and measurement plan with one recommended direction.

Quality standards

• The offer must create a specific next step, not vague interest.
• Promise, proof, CTA, and follow-up must align across channels.
• Entry offers should reduce buyer risk without lowering perceived expertise.
• Measurement must include lead quality or revenue, not vanity reach alone.

Anti-patterns

• Do not create generic "free consultation" offers with no defined outcome.
• Do not use fake scarcity, vague bonuses, or theatrical countdown tactics.
• Do not ask cold traffic for high commitment before the value exchange is clear.
• Do not mix education, diagnosis, and full-service delivery into one confusing CTA.

Outputs

• Offer ladder, lead magnet brief, paid audit offer, webinar structure, email-course outline, CTA architecture, follow-up sequence, or ascension plan.

References

• references/offer-ladder.md - offer-type selection, friction rules, pricing posture, and ascension paths.
• references/channel-economics.md - traffic-source fit, retargeting posture, list-building economics, and measurement.

Notes

• Treat this SKILL.md as the portable execution layer for both Codex and Codex.
• Keep authority offers measurable and evidence-backed; this skill is direct response without cheapening the brand.