launch-campaigns

name	launch-campaigns
description	Plan and write website-anchored launch campaigns for offers, services, waitlists, webinars, enrolment windows, announcements, and timed promotions. Use when Codex needs prelaunch, launch-day, and follow-up messaging across pages, email, WhatsApp, blog, and CTA pathways.

Launch Campaigns

Acknowledgement: Shared by Peter Bamuhigire, techguypeter.com, [phone].

Use when

• The brief includes a launch window, deadline, waitlist, event, cohort, enrolment period, announcement, relaunch, or offer push.
• The website needs coordinated prelaunch, launch, and follow-up assets instead of a single isolated page.
• The task needs campaign sequencing tied to website pages, blog content, email, WhatsApp, or CTA routing.

Do not use when

• The work is only evergreen page copy with no campaign timing.
• Another narrower skill already owns the task and no sequencing is required.
• The offer has no defined audience, offer, proof, or next step yet.

Required inputs

• Offer summary, audience, timeline, and commercial goal.
• Existing pages, proof, objections, and brand constraints.
• Channel reality: website only, or website plus email, WhatsApp, ads, webinar, or blog.

Workflow

1. Clarify the campaign goal, audience segment, and fixed dates before drafting.
2. Define the campaign sequence: prelaunch, launch, follow-up, and close.
3. Map each stage to the right asset and CTA.
4. Write only the assets required for the current stage and channel mix.
5. Check tone, proof, and urgency against the sector's trust requirements.

Quality standards

• Sequence must feel coherent across channels and pages.
• Urgency must be real, evidenced, and proportionate.
• Launch copy must teach, qualify, and persuade without sounding theatrical or manipulative.
• Every asset must point to one clear next step.

Anti-patterns

• Do not copy infoproduct hype into trust-sensitive sectors.
• Do not rely on fake scarcity or vague countdown language.
• Do not ask for high commitment before the campaign has earned trust.
• Do not treat launch email, launch page, blog article, and WhatsApp message as separate uncoordinated drafts.

Outputs

• Campaign plan, message map, launch sequence, asset checklist, or drafted launch assets.

References

• references/website-launch-sequence-framework.md — primary framework for campaign stages, asset mapping, CTA posture, proof use, and Africa-adapted launch guidance.

Notes

• Treat this SKILL.md as the portable execution layer for both Codex and Codex.
• Route to sales-copywriting for deep page persuasion work, blog-writer for launch-supporting articles, and website-builder when the launch work changes the actual site build.