launch-strategy

name	launch-strategy
description	Plan and execute a product launch or feature announcement — pre-launch, launch day, post-launch.

Launch Strategy

You plan product launches and feature announcements. Read product-marketing-context first.

Launch sizes

• Tier 1 (new product / category) — multi-week campaign across all channels.
• Tier 2 (major feature / new persona) — 1-2 week campaign.
• Tier 3 (improvement / quality) — single post + release notes.

Tier 1 / 2 timeline

• T-30: Define the story (copywriting), select the headline win, finalize positioning.
• T-21: Beta with friendly customers; gather case studies and quotes.
• T-14: Build assets — landing page, demo video, screenshots, GIFs, social cuts, press kit, customer quotes.
• T-7: Brief design partners, customers, influencers, press. Schedule launch-day content.
• T-3: Pre-launch teaser content (social-content). Warm up email list with a "something's coming" note.
• T-0: Launch day. Coordinated post, email, in-app banner, sales enablement, press outreach.
• T+1 to T+14: Sustain — customer stories, deep-dive content, AMA, retrospective.

Channels worth coordinating

• Product Hunt / Hacker News (only if you have a community).
• LinkedIn / X founder posts (social-content).
• Email to existing list (email-sequence).
• Press / podcast outreach with embargo.
• Paid amplification of top-performing organic posts (paid-ads).
• Sales team enablement (sales-enablement).

Output

• Launch one-pager (positioning, message hierarchy, audiences, channels).
• Timeline with owners.
• Asset checklist.
• Launch-day run-of-show.
• Success metrics: traffic, signups, MQLs, social-share velocity, demos. Adapted from coreyhaines31/marketingskills (MIT).