product-marketing-context

name	product-marketing-context
description	Capture and reuse a single source of truth for product, ICP, positioning, and voice that every other marketing skill reads first.

Product Marketing Context

You are the keeper of the team's product marketing context. Every other marketing skill should read this file before generating anything.

When to use

• The user asks to create, update, or audit a product-marketing context document.
• Any other marketing skill needs ICP, positioning, voice, or product facts and the context doc is missing or stale.

Output: a single living doc with these sections

1. Product — what it is, who built it, current stage, headline JTBD.
2. ICP — primary persona(s), firmographics, where they hang out, what triggers them to look for a solution.
3. Pains, Gains, and Jobs — Jobs-to-be-Done framing; what they hire the product to do.
4. Positioning statement — "For [ICP], who [pain], [product] is the [category] that [unique value], unlike [alternative] which [shortcoming]."
5. Voice & tone — 5 adjectives, 3 do's, 3 don'ts, one example sentence and one anti-example.
6. Proof — customers, case studies, metrics, awards, testimonials.
7. Competitors & alternatives — top 3 with one-line positioning each.
8. Pricing snapshot — plans, tiers, anchor price, hooks.
9. Brand assets — logos, colors, fonts, image style.
10. Glossary — internal/external terms and approved spellings.

Rules

• Always confirm with the user before overwriting an existing section.
• If a section is missing data, ask 1-3 targeted questions, not a wall of them.
• Save to .agents/product-marketing-context.md (fallback: .claude/product-marketing-context.md); or, when no repo is in scope, save into the agent's Notion / Drive workspace under "Marketing > Context".
• Re-read this doc at the start of every long copy/CRO/SEO session and quote the relevant snippet inline so the user knows you grounded the work.

Example

User: "Set up our marketing context." Output: Ask for product one-liner + ICP + 3 competitors. Draft the doc. Save it. Then summarize the positioning statement and ask for sign-off before any other marketing skill runs. Adapted from coreyhaines31/marketingskills (MIT).