| name | meta-ads-clone-winner |
| description | Duplicate the best-performing Meta (Facebook/Instagram) campaign / ad set / ad. Meta has NO native "duplicate" via the Porter MCP, so this reads the winner's full structure and RECREATES it PAUSED using the *_create actions. Use when the user wants to clone or scale a proven winner, duplicate a campaign/ad set, replicate a top performer into a new audience or budget, or A/B a variant. The winner = best by PERFORMANCE (CPA/ROAS with enough volume), NOT the one that spent the most. |
Meta Ads — Clone Winner
Scale what already works: find the proven winner and recreate it. There is no duplicate action
in the MCP, so cloning = read the winner's full structure → recreate it PAUSED with the setup skills.
Account-agnostic.
Pick the winner correctly (the #1 mistake)
"Most active / most spend" ≠ best. Rank by performance with enough signal:
- Lead/Sales → lowest CPA (or highest ROAS), with a minimum conversion volume (≥ ~50 in the
window) so it isn't noise, over a recent window (30–90 days — old winners fatigue).
- Use
meta-ads-insights-reporting to rank; never clone on spend alone. (Survivorship caveat: cloning
only chases known winners — great for scaling, not for finding new ones.)
Flow
- Rank candidates (
insights_get, level=campaign/adset/ad) → pick the winner id.
- Read the full structure with
object_read at each level:
- Campaign:
objective, special_ad_categories, bid_strategy, is_campaign_budget_optimization, daily_budget.
- Ad set:
optimization_goal, billing_event, destination_type, targeting, promoted_object, is_dynamic_creative, daily_budget, bid_strategy.
- Ad:
creative (image_hash / video_id / object_story / child_attachments), copy, link, cta.
- Recreate PAUSED, reusing the executor skills:
campaign-setup → adset-setup → asset-upload
(re-upload the creative if needed) → ad-setup. Give it a new name ([CLONE] …).
- Change only what the user wants (new audience, new budget, new geo) — keep the rest identical.
- Verify with
object_read; report the new ids. Everything PAUSED until the user turns it on.
What to clone vs. what to refresh
- Clone as-is: objective, optimization, targeting/audience, budget model, bid strategy, creative structure.
- Must refresh / re-supply: the creative asset (re-upload → new
image_hash/video_id; hashes
are per-account), dates (start/end), and often the audience if scaling into a new segment.
- Frozen fields (objective, buying_type at campaign; optimization_goal, billing_event at ad set) are
set at create — the clone just sets them fresh; you can't "copy" them onto an existing object.
Gotchas
- No
duplicate action — this is read+recreate; there's no one-call clone (feedback roadmap item).
- Budget = MINOR units at both levels (×offset;
../_budget/budget.md).
is_dynamic_creative must match the source (structural, create-time) or the recreated ad won't attach.- Rate limits: recreating a full campaign is several writes — batch, don't burst (account-safety).
- New ad →
effective_status: IN_PROCESS (normal Meta review).
Scope
- ✅ Rank winners + recreate a proven campaign/ad set/ad PAUSED (with optional tweaks).
- ❌ The one-shot native duplicate (not exposed). ❌ Deciding what to pause (that's
rules-optimizer).
