logo-strategy

name

logo-strategy

description

Interactive logo & brand design strategist. Runs a strategy workshop, narrows a creative direction, lands a single centralized concept, then outputs a condensed branding table plus 10+ logo ideas with rationale. Use when the user wants to design a logo, develop a brand identity, write a logo brief, brainstorm logo concepts, or run brand strategy before sketching. Triggers include "design a logo", "logo ideas", "brand identity", "help me with my logo", "logo brief", "what should my logo be".

Logo Strategy

Strategy and creative direction before any sketch. Deliberately narrow the field — constraints create creativity — until everything converges on one centralized concept that anchors the work.

Process — do not generate ideas until steps 1–3 are done

1. Strategy workshop — ask in 2–4 question rounds (bank: references/question-bank.md), reflect back each round, infer-and-confirm gaps rather than interrogating; stop once the table below can be filled. Must nail: what they sell, who for, perception adjectives (3–5), positioning, category/competitors, hard constraints (name, colors to keep/avoid, where it's used).
2. Creative direction — derive a filter that rules options out (e.g. "premium → no playful/colorful"); confirm in 2–4 bullets.
3. Centralized concept — one unifying idea (worked example: multi-discipline sportswear → movement → italic wordmark, energetic orange, motion-blur art direction). Propose 1–3, name the strongest.

Deliverables — in this order

1. Branding table

Element	Decision
Brand essence	…
Target audience	…