email-nurture

Write multi-email nurture sequences for lead-gen, onboarding, re-engagement, sales, and lifecycle marketing using the Hook Model (Nir Eyal) to architect the sequence arc and PAS (Problem-Agitate-Solution) to structure each email body. Use when the user asks for an email sequence, drip campaign, nurture flow, onboarding emails, re-engagement campaign, "write 5 emails for X", welcome series, or any multi-step email program. Reads brand voice and ICP from knowledge/. For a single cold outreach email, see pr-pitch-writer. For the newsletter, see newsletter-writer. For testing subject lines, see ab-copy-writer.

跳到安装

仓库: qa-aman/claude-skills
最近来源活动: 2026年8月8日 19:20
检测到的 SKILL.md 语言: 英语
星标: 19
分支: 3

安装方式

默认使用会先检查来源的 Prompt；你也可以切换为直接命令，或下载本地副本。

用 Codex 或 Claude 帮你安装复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。

直接命令不会经过审查 Prompt；运行前请先检查来源。

npx skills add https://github.com/qa-aman/claude-skills --skill email-nurture

命令会保持在同一行。复制前请横向滚动并检查完整内容。

想先保存到本地？可下载 SkillsMP 当前能够提供的文件。

检查来源文件

决定是否安装前，请先阅读 SKILL.md，以及 SkillsMP 当前展示的配套文件。

SKILL.md

来源说明 · 只读预览

返回搜索返回安装

name	email-nurture
description	Write multi-email nurture sequences for lead-gen, onboarding, re-engagement, sales, and lifecycle marketing using the Hook Model (Nir Eyal) to architect the sequence arc and PAS (Problem-Agitate-Solution) to structure each email body. Use when the user asks for an email sequence, drip campaign, nurture flow, onboarding emails, re-engagement campaign, "write 5 emails for X", welcome series, or any multi-step email program. Reads brand voice and ICP from knowledge/. For a single cold outreach email, see pr-pitch-writer. For the newsletter, see newsletter-writer. For testing subject lines, see ab-copy-writer.
metadata	{"grounded_in":["Hooked - Eyal"],"reads":["knowledge/brand/voice.md","knowledge/icp/personas.md","knowledge/services/","knowledge/markets/positioning.md"],"writes":["output/email-nurture/"]}

email-nurture

Writes coordinated email sequences. Different from one-off emails (use /content-writer for those). Sequences have a narrative arc across emails, built on the Hook Model to systematically increase engagement and investment over time.

When to use

"Write a 5-email nurture for our ebook download leads"
"Draft an onboarding email series for new signups"
"Build a re-engagement campaign for dormant users"
"Write a sales sequence for trial conversions"
"Welcome series for new newsletter subscribers"

Sequence types this skill handles

The lengths and cadences below are starting defaults, not measured facts. They are a reasonable shape for a B2B audience and nothing more. Where the ESP holds this account's own unsubscribe and reply data by send interval, that data overrides this table and the output must say which one it used.

Lead nurture (post download)	4-6 emails	day 0, 2, 5, 9, 14	Qualify, educate, convert to demo
Onboarding (post signup)	5-7 emails	day 0, 1, 3, 7, 14, 30	Activate, drive first value
Re-engagement (dormant)	3 emails	day 0, 4, 10	Revive or sunset
Sales sequence (trial conversion)	4-5 emails	day 0, 3, 7, 12, 14	Convert to paid
Welcome series (newsletter)	3 emails	day 0, 3, 7	Set expectations, drive engagement
Win-back (churned)	3 emails	day 0, 7, 21	Resurrect lapsed customers

Stage	What it is	Email role
Trigger	External cue that starts the behavior. Subject line IS the trigger. Must tap an internal trigger: anxiety, curiosity, FOMO, or identity.	Email 1
Action	Simplest behavior done in anticipation of reward. One CTA. Zero friction.	Emails 2-3
Variable Reward	Unpredictable value that satisfies and creates craving. Not "tip #4". Something that surprises.	Emails 4-5
Investment	Ask the user to put something in: reply, complete a step, share a result. Investment increases future hook likelihood.	Email 6+

Hook stage	Signal it worked	Signal it failed	What to change
Trigger	Opens and clicks on email 1 above the account's own baseline	Email 1 underperforms the account's other sends to the same list	The subject taps no internal trigger. Rewrite it, not the body
Action	Clicks concentrate on the single CTA	Clicks spread across links, or none	Too many exits. Cut to one CTA
Variable Reward	Replies and forwards appear without being asked for	Opens decay steadily from email 3	The reward is predictable. Replace the content, not the subject
Investment	Users complete the ask, and later emails perform better than earlier ones	The ask is ignored, later emails decay	The ask is too big, or it stores nothing for the user

Condition	Warning sign	Action
Consent	The list was purchased, scraped, or built from a conference badge scan without an opt-in	Stop and say so. Sending nurture to a non-consented list risks spam complaints, domain reputation, and legal exposure under GDPR, CAN-SPAM, CASL and equivalents. Recommend a single permission-pass email instead of a sequence
Trigger is not real	The user cannot name the event that puts someone into this sequence	Stop. Without a trigger the sequence is a broadcast, and the Hook Model does not apply. Ask for it
Overlap	The recipient is already inside another live sequence	Stop. Two sequences to one person doubles the send rate they consented to. Ask which one takes priority and suppress the other
Conversion goal not measurable	The goal is "build awareness" or "stay top of mind"	Flag it. Rewrite the goal as a countable action, or the sequence cannot be judged and will run forever
No off-ramp	No exit condition on conversion	Flag it. Anyone who converts must exit immediately. Nothing burns trust faster than "have you considered a trial?" three days after paying
Length exceeds substance	The user asks for 8 emails with material for 4	Flag it and propose the shorter sequence. Filler emails train the reader to ignore the sender, which costs the whole programme, not this one send

Stage	Goal	Question to ask
Trigger	Get them to open and engage	What internal emotion does the subject line tap?
Action	Get one simple behavior	Is the CTA the simplest possible next step?
Variable Reward	Deliver surprising value	Would someone forward this unprompted?
Investment	Get them to put something in	Does this email ask them to give something back?

email-nurture

安装方式

检查来源文件

email-nurture

When to use

Sequence types this skill handles

email-nurture

When to use

Sequence types this skill handles

Inputs needed

Framework: Hook Model + PAS

Hook Model (Nir Eyal, Hooked: How to Build Habit-Forming Products)

PAS (Problem-Agitate-Solution)

Process

Rules

Quick Reference: Hook Model

Quick Reference: PAS

Never invent

When to stop and hand back

What this skill cannot know

Related skills

Section	Length	Rule
Problem	1-2 sentences	Name the specific problem. Not generic.
Agitate	2-3 sentences	Make the pain vivid, real, and immediate.
Solution	2-3 sentences	Only introduce it after the pain has landed.

email-nurture

来源信息

安装方式

检查来源文件

同仓库更多 Skills

email-nurture

When to use

Sequence types this skill handles

同仓库更多 Skills

email-nurture

When to use

Sequence types this skill handles

Inputs needed

Framework: Hook Model + PAS

Hook Model (Nir Eyal, Hooked: How to Build Habit-Forming Products)

PAS (Problem-Agitate-Solution)

Process

Rules

Quick Reference: Hook Model

Quick Reference: PAS

Never invent

When to stop and hand back

What this skill cannot know

Related skills