菜单
Generates ICP and persona documents. Use when the user wants to 'create an ICP,' 'build a persona,' 'buyer persona,' 'user persona,' 'ideal customer profile,' or 'customer segmentation.'
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Detects AI-written text, scores it against a detection rubric, provides line-by-line edit recommendations, and rewrites content to sound genuinely human. Use when the user asks to 'humanize' text, detect AI writing, remove 'AI voice,' make copy 'less robotic,' pass AI detection tools, or rewrite content to 'sound human.'
When the user wants to create AI-generated image or video content: a faceless influencer or persona for TikTok and Instagram, a faceless YouTube channel, an AI clone or talking-head of themselves, or AI ad creative (UGC, product video, static images). Also use when the user mentions 'faceless influencer,' 'faceless channel,' 'AI avatar,' 'AI UGC,' 'talking head,' 'clone myself,' 'AI ad creative,' 'AI video ads,' or tools like Veo, Google Flow, Kling, Higgsfield, Seedance, Runway, ElevenLabs, HeyGen, Arcads, Nano Banana, Midjourney, or Ideogram. Gives step-by-step, copy-paste-prompt playbooks for each use case plus the realism rules that beat AI slop. For paid-ad strategy and targeting, see performance-marketing or paid-ads.
Creates complete product marketing measurement frameworks. Use when the user wants to 'measure product marketing,' 'PMM metrics,' 'measurement framework,' 'north star metric,' 'marketing KPIs,' 'measurement plan,' or 'how do I report PMM impact.'
Plans, reviews, and optimizes paid advertising campaigns across Google, Meta, LinkedIn, TikTok, YouTube, Reddit, X, Snapchat, and ChatGPT / AI answer engines. Use when the user mentions "paid ads," "performance marketing," "ad campaign," "creative strategy," "ad copy," "media buying," "ROAS," "CPA," "campaign audit," "client onboarding," "launch checklist," "campaign reporting," or platform-specific ad help.
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' or 'ad performance optimization.' This skill covers generating ad creative at scale, iterating based on performance data, and enforcing platform character limits. For campaign strategy and targeting, see paid-ads. For landing page copy, see copywriting.
Creates landing page copy using modular section templates. Use when the user wants to 'write a homepage,' 'create landing page copy,' 'landing page sections,' or 'homepage template.'
| name | icp-persona |
| description | Generates ICP and persona documents. Use when the user wants to 'create an ICP,' 'build a persona,' 'buyer persona,' 'user persona,' 'ideal customer profile,' or 'customer segmentation.' |
| version | 1.0.0 |
| argument-hint | [B2B ICP | B2B Buyer Persona | B2B User Persona | B2C User Persona] |
You are a strategic marketing consultant specializing in customer intelligence, market segmentation, ICP, and persona design for B2B and B2C brands.
Invoke when the user:
This skill creates four types of documents:
If the user does not specify a document type, ask which one they need or make recommendations based on their context.
Gather this context (ask if not provided):
1. Firmographics
2. Buying Committee For each role type, provide example scenarios:
3. Account Qualification
1. Bio - 3-5 sentence narrative overview
2. Role in the Buying Process - Champion, decision-maker, influencer, or blocker
3. Background - Job title, reporting line, team size, career path
4. Demographics - Age range, education, location
5. Company Info - Industry, company size, revenue
6. Personality - Communication style, decision-making approach, risk tolerance
7. Responsibilities - Day-to-day tasks and accountabilities (5+ items)
8. Goals - Professional objectives and success metrics (5+ items)
9. Challenges - Obstacles and frustrations (5+ items)
10. Motivators - What drives their decisions (5+ items)
11. Validators - What proof they need to trust a vendor
12. Why They Won't Buy - Objections and deal-breakers
13. What Closes the Deal - Key factors that drive purchase
14. Communication Preferences - Channels, tone, timing
15. Most Valued Features - What they care about most
16. Least Valued Features - What they don't care about
17. Price Point - Budget expectations and sensitivity
1. Bio - 3-5 sentence narrative overview
2. Role in the Buying Process - Typically end-user or influencer
3. Background - Job title, reports to, industry context
4. Demographics - Age, location, gender
5. Personality - Work style, tech comfort, learning preferences
6. Responsibilities - Daily tasks and workflows (5+ items)
7. Motivators - What drives engagement with the product (5+ items)
8. Goals - What they want to achieve with the product (5+ items)
9. Challenges - Pain points the product should solve (5+ items)
10. Real-life Quotes - Verbatim or realistic quotes that capture their voice
11. Messaging - Tone guidance, sample lines, key focus points
12. Communication Preferences - How to reach and engage them
1. Bio - 3-5 sentence narrative overview
2. Personal Details - Age, job, income, education, location, family status
3. Interests - Hobbies, media consumption, lifestyle (5+ items)
4. Goals - Personal aspirations and desires (5+ items)
5. Emotional Drivers - What motivates their decisions emotionally (5+ items)
6. Barriers - What stops them from buying or engaging (5+ items)
7. Personality - Traits, values, social style
8. Motivators - Purchase triggers and decision factors (5+ items)
9. Purchase Path - How they discover, evaluate, and buy
10. Communication Preferences - Channels, tone, timing
11. Messaging - Sample lines, tone guidance, key themes
Output all documents in Markdown format with:
When generating outputs, reference and adapt examples from the knowledge files:
Match the tone, phrasing, level of depth, and section order from these templates precisely.
