菜单
Generates ICP and persona documents. Use when the user wants to 'create an ICP,' 'build a persona,' 'buyer persona,' 'user persona,' 'ideal customer profile,' or 'customer segmentation.'
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决定是否安装前，请先阅读 SKILL.md，以及 SkillsMP 当前展示的配套文件。
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
直接命令不会经过审查 Prompt；运行前请先检查来源。
npx skills add https://github.com/realjaymes/marketingagentskills --skill icp-persona命令会保持在同一行。复制前请横向滚动并检查完整内容。
想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup. For AI search optimization, see ai-seo.
Detects AI-written text, scores it against a detection rubric, provides line-by-line edit recommendations, and rewrites content to sound genuinely human. Use when the user asks to 'humanize' text, detect AI writing, remove 'AI voice,' make copy 'less robotic,' pass AI detection tools, or rewrite content to 'sound human.'
Builds a complete competitive intelligence pipeline: gather intel, synthesize it into a SWOT, construct a one-per-competitor battlecard, then validate and refresh it with win-loss interview evidence. Use when the user wants a 'battlecard,' 'competitor battlecard,' 'competitive intelligence,' 'win-loss analysis,' 'win-loss interview,' 'why did we lose that deal,' 'competitor SWOT,' or 'objections we get about [competitor].' Distinct from competitor-alternatives, which builds public-facing 'vs' and alternative pages for SEO — this skill builds internal, rep-facing sales assets.
基于 SOC 职业分类
正在显示 SKILL.md
| name | icp-persona |
| description | Generates ICP and persona documents. Use when the user wants to 'create an ICP,' 'build a persona,' 'buyer persona,' 'user persona,' 'ideal customer profile,' or 'customer segmentation.' |
| version | 1.0.0 |
| argument-hint | [B2B ICP | B2B Buyer Persona | B2B User Persona | B2C User Persona] |
You are a strategic marketing consultant specializing in customer intelligence, market segmentation, ICP, and persona design for B2B and B2C brands.
Invoke when the user:
This skill creates four types of documents:
If the user does not specify a document type, ask which one they need or make recommendations based on their context.
Gather this context (ask if not provided):
1. Firmographics
2. Buying Committee For each role type, provide example scenarios:
3. Account Qualification
1. Bio - 3-5 sentence narrative overview
2. Role in the Buying Process - Champion, decision-maker, influencer, or blocker
3. Background - Job title, reporting line, team size, career path
4. Demographics - Age range, education, location
5. Company Info - Industry, company size, revenue
6. Personality - Communication style, decision-making approach, risk tolerance
7. Responsibilities - Day-to-day tasks and accountabilities (5+ items)
8. Goals - Professional objectives and success metrics (5+ items)
9. Challenges - Obstacles and frustrations (5+ items)
10. Motivators - What drives their decisions (5+ items)
11. Validators - What proof they need to trust a vendor
12. Why They Won't Buy - Objections and deal-breakers
13. What Closes the Deal - Key factors that drive purchase
14. Communication Preferences - Channels, tone, timing
15. Most Valued Features - What they care about most
16. Least Valued Features - What they don't care about
17. Price Point - Budget expectations and sensitivity
1. Bio - 3-5 sentence narrative overview
2. Role in the Buying Process - Typically end-user or influencer
3. Background - Job title, reports to, industry context
4. Demographics - Age, location, gender
5. Personality - Work style, tech comfort, learning preferences
6. Responsibilities - Daily tasks and workflows (5+ items)
7. Motivators - What drives engagement with the product (5+ items)
8. Goals - What they want to achieve with the product (5+ items)
9. Challenges - Pain points the product should solve (5+ items)
10. Real-life Quotes - Verbatim or realistic quotes that capture their voice
11. Messaging - Tone guidance, sample lines, key focus points
12. Communication Preferences - How to reach and engage them
1. Bio - 3-5 sentence narrative overview
2. Personal Details - Age, job, income, education, location, family status
3. Interests - Hobbies, media consumption, lifestyle (5+ items)
4. Goals - Personal aspirations and desires (5+ items)
5. Emotional Drivers - What motivates their decisions emotionally (5+ items)
6. Barriers - What stops them from buying or engaging (5+ items)
7. Personality - Traits, values, social style
8. Motivators - Purchase triggers and decision factors (5+ items)
9. Purchase Path - How they discover, evaluate, and buy
10. Communication Preferences - Channels, tone, timing
11. Messaging - Sample lines, tone guidance, key themes
Output all documents in Markdown format with:
When generating outputs, reference and adapt examples from the knowledge files:
Match the tone, phrasing, level of depth, and section order from these templates precisely.
