openclaw-marketing-skills

# openclaw-marketing-skills > Skill by [ara.so](https://ara.so) — Hermes Skills collection. openclaw-marketing-skills provides 37 production-ready marketing skills for OpenClaw agents, covering the full marketing stack: CRO, copywriting, SEO, paid ads, email, growth, retention, sales enablement, and strategy. Includes data connectors for Google Ads, Google Search Console, Meta Ads, and X/Twitter to pull live account data and social signals directly into agent workflows. ## Installation ### Via ClawHub (recommended) ```bash # Install all 37 skills clawhub install LeoYeAI/openclaw-marketing-skills # Install specific skills only clawhub install LeoYeAI/openclaw-marketing-skills --skill copywriting page-cro seo-audit google-ads-connect ``` ### Manual installation ```bash git clone https://github.com/LeoYeAI/openclaw-marketing-skills.git cp -r openclaw-marketing-skills/skills/* ~/.agents/skills/ ``` ### Verify installation Check that skills are available: ```bash ls ~/.agents/skills/ | grep -E "(product-marketing-context|copywriting|page-cro|google-ads-connect)" ``` ## Initial Setup ### 1. Create product marketing context (required first step) All 37 skills automatically reference `.agents/product-marketing-context.md`. Create it once: ```bash # Invoke the product-marketing-context skill openclaw ask "Set up my product marketing context" ``` The agent will ask: - Product name and what it does - Target customer (role, company size, industry) - Key value proposition and differentiation - Pricing model and tiers - Main competitors - Current stage (pre-launch, early, growth, scale) This context file is automatically loaded by all skills, eliminating repeated questions. ### 2. Connect data sources (optional but recommended) #### Google Ads ```bash openclaw ask "Connect my Google Ads account" # Skill: google-ads-connect ``` Requires: - `GOOGLE_ADS_CLIENT_ID` (OAuth2 client ID) - `GOOGLE_ADS_CLIENT_SECRET` - `GOOGLE_ADS_DEVELOPER_TOKEN` - `GOOGLE_ADS_CUSTOMER_ID` - `GOOGLE_ADS_REFRESH_TOKEN` Set in `.env` or agent config: ```bash export GOOGLE_ADS_CLIENT_ID="your-client-id" export GOOGLE_ADS_CLIENT_SECRET="your-secret" export GOOGLE_ADS_DEVELOPER_TOKEN="your-dev-token" export GOOGLE_ADS_CUSTOMER_ID="123-456-7890" export GOOGLE_ADS_REFRESH_TOKEN="your-refresh-token" ``` #### Google Search Console ```bash openclaw ask "Connect Google Search Console" # Skill: search-console-connect ``` Requires: - `GOOGLE_SEARCH_CONSOLE_SITE_URL` (verified property URL) - Service account JSON or OAuth2 credentials ```bash export GOOGLE_SEARCH_CONSOLE_SITE_URL="https://example.com" export GOOGLE_APPLICATION_CREDENTIALS="/path/to/service-account.json" ``` #### Meta Ads ```bash openclaw ask "Connect my Meta Ads account" # Skill: meta-ads-connect ``` Requires: - `META_ACCESS_TOKEN` (long-lived user access token) - `META_AD_ACCOUNT_ID` (act_123456789) ```bash export META_ACCESS_TOKEN="your-long-lived-token" export META_AD_ACCOUNT_ID="act_123456789" ``` #### X/Twitter (via TweetClaw) ```bash # Install TweetClaw plugin first openclaw plugins install @xquik/tweetclaw # Connect X/Twitter openclaw ask "Connect TweetClaw for X/Twitter research" # Skill: x-twitter-connect ``` Requires: - X/Twitter API credentials (via TweetClaw config) ```bash export TWITTER_API_KEY="your-api-key" export TWITTER_API_SECRET="your-api-secret" export TWITTER_ACCESS_TOKEN="your-access-token" export TWITTER_ACCESS_SECRET="your-access-secret" ``` ## Core Skills Reference ### Foundation **product-marketing-context** — Creates the central product context file that all other skills reference ```bash openclaw ask "Set up my product marketing context" openclaw ask "Update our target customer in the marketing context" ``` ### CRO (Conversion Rate Optimization) **page-cro** — Audits marketing pages for conversion killers ```bash openclaw ask "Audit /pricing page for conversion issues" openclaw ask "Review homepage and prioritize CRO fixes by impact" ``` **signup-flow-cro** — Reduces friction in registration flows ```bash openclaw ask "Optimize our signup flow for conversions" openclaw ask "Analyze trial activation funnel and identify dropoff points" ``` **onboarding-cro** — Improves time-to-value and activation rates ```bash openclaw ask "Audit our user onboarding and find the aha moment blockers" ``` **form-cro** — Optimizes lead gen, checkout, and contact forms ```bash openclaw ask "Review our demo request form and reduce abandonment" ``` **popup-cro** — Designs exit-intent modals and overlays ```bash openclaw ask "Create an exit-intent popup for trial users" ``` **paywall-upgrade-cro** — Improves in-app upgrade conversion ```bash openclaw ask "Optimize our paywall upgrade moment" ``` ### Copywriting & Content **copywriting** — Writes homepage, landing page, and feature copy ```bash openclaw ask "Write homepage copy for our new product" openclaw ask "Create landing page copy for enterprise plan" ``` **copy-editing** — Sharpens existing copy ```bash openclaw ask "Edit this feature description to be clearer and more benefit-focused: [paste copy]" ``` **cold-email** — B2B outreach sequences ```bash openclaw ask "Write a 3-email cold outreach sequence for SaaS CTOs" ``` **email-sequence** — Automated drip and lifecycle emails ```bash openclaw ask "Create a 5-email welcome sequence for trial users" openclaw ask "Write a win-back sequence for churned customers" ``` **social-content** — LinkedIn, Twitter/X, Instagram content ```bash openclaw ask "Write 10 LinkedIn posts about our new feature launch" openclaw ask "Create Twitter thread announcing our Series A" ``` ### SEO **seo-audit** — Technical and on-page SEO diagnosis ```bash openclaw ask "Run full SEO audit on example.com and prioritize fixes" openclaw ask "Audit /blog for SEO issues" ``` **ai-seo** — Optimizes for AI search engines ```bash openclaw ask "Optimize our product pages for ChatGPT and Perplexity" ``` **programmatic-seo** — Builds SEO pages at scale ```bash openclaw ask "Design programmatic SEO system for 500 city landing pages" ``` **site-architecture** — Page hierarchy and URL structure ```bash openclaw ask "Design site architecture for our new help center" ``` **schema-markup** — JSON-LD structured data ```bash openclaw ask "Generate schema markup for our SaaS product page" ``` **content-strategy** — Content calendar and keyword mapping ```bash openclaw ask "Create 3-month content strategy targeting SaaS founders" ``` ### Paid Ads & Analytics **paid-ads** — Campaign strategy across platforms ```bash openclaw ask "Plan Google Ads campaign for enterprise product launch" openclaw ask "Design Meta ads strategy for B2C mobile app" ``` **ad-creative** — Generates ad copy at scale ```bash openclaw ask "Write 20 Google Search ad headlines for project management software" openclaw ask "Create Meta ad variations testing 3 value props" ``` **ab-test-setup** — Designs proper A/B experiments ```bash openclaw ask "Set up A/B test for new pricing page layout" ``` **analytics-tracking** — GA4, GTM, and event tracking ```bash openclaw ask "Design GA4 event tracking for trial signup funnel" ``` **google-ads-connect** — Live Google Ads data analysis ```bash openclaw ask "Audit my Google Ads account and find wasted spend" openclaw ask "Which keywords have low quality scores and should be paused?" ``` Returns real data: campaign health scores, wasted spend analysis, keyword performance, quality score issues. **search-console-connect** — Live Search Console data ```bash openclaw ask "Why did organic traffic drop last week?" openclaw ask "Find quick-win keywords I'm ranking 5-10 for" openclaw ask "Detect keyword cannibalization in my content" ``` Returns: traffic trend analysis, ranking changes, affected pages, algorithm update correlation. **meta-ads-connect** — Live Meta Ads data ```bash openclaw ask "Our Meta ads are getting more expensive. What's happening?" openclaw ask "Which ad creatives are fatigued and need refresh?" openclaw ask "Find audience overlap issues in our ad sets" ``` Returns: creative fatigue detection, Learning Phase triage, ROAS by ad set, audience overlap. **x-twitter-connect** — Live X/Twitter signals via TweetClaw ```bash openclaw ask "Find X/Twitter conversations about our product category this week" openclaw ask "Search for people asking about alternatives to [competitor]" openclaw ask "Monitor keyword [product category] and draft responses" ``` Returns: tweet search results, reply threads, follower lists, conversation groupings, drafted responses for review. ### Growth & Retention **referral-program** — Designs referral and affiliate programs ```bash openclaw ask "Design referral program for B2B SaaS with $99/mo pricing" ``` **free-tool-strategy** — Builds free tools as lead magnets ```bash openclaw ask "Design free tool strategy for email marketing SaaS" ``` **churn-prevention** — Cancel flows and win-back campaigns ```bash openclaw ask "Create cancel flow with retention offers" openclaw ask "Write 3-email win-back sequence for churned users" ``` ### Sales & GTM **revops** — Lead lifecycle and pipeline operations ```bash openclaw ask "Design lead scoring model for B2B SaaS" openclaw ask "Map lead lifecycle stages and routing rules" ``` **sales-enablement** — Pitch decks, one-pagers, objection handling ```bash openclaw ask "Create sales one-pager for enterprise prospects" openclaw ask "Write objection handling guide for common pricing concerns" ``` **launch-strategy** — Product launch playbooks ```bash openclaw ask "Plan go-to-market strategy for new AI feature" openclaw ask "Create launch week timeline and channel plan" ``` **pricing-strategy** — Pricing and packaging strategy ```bash openclaw ask "Audit our pricing strategy and recommend changes" openclaw ask "Design value-based pricing tiers for new product" ``` **competitor-alternatives** — Comparison and alternative pages ```bash openclaw ask "Write '[Competitor] Alternative' comparison page" openclaw ask "Create comparison table for us vs top 3 competitors" ``` ### Strategy **marketing-ideas** — 139 proven SaaS marketing tactics ```bash openclaw ask "Give me 10 marketing ideas for early-stage B2B SaaS" openclaw ask "What growth tactics work for freemium products?" ``` **marketing-psychology** — Behavioral economics and persuasion ```bash openclaw ask "Apply Cialdini's principles to our pricing page" openclaw ask "Use JTBD framework to rewrite our value prop" ``` **lead-magnets** — Lead magnet creation and optimization ```bash openclaw ask "Design lead magnet for SaaS founders in pre-launch stage" ``` ## Configuration ### Environment variables Store all credentials in `.env` or agent config: ```bash # Google Ads GOOGLE_ADS_CLIENT_ID=your-client-id GOOGLE_ADS_CLIENT_SECRET=your-secret GOOGLE_ADS_DEVELOPER_TOKEN=your-dev-token GOOGLE_ADS_CUSTOMER_ID=123-456-7890 GOOGLE_ADS_REFRESH_TOKEN=your-refresh-token # Google Search Console GOOGLE_SEARCH_CONSOLE_SITE_URL=https://example.com GOOGLE_APPLICATION_CREDENTIALS=/path/to/service-account.json # Meta Ads META_ACCESS_TOKEN=your-long-lived-token META_AD_ACCOUNT_ID=act_123456789 # X/Twitter (via TweetClaw) TWITTER_API_KEY=your-api-key TWITTER_API_SECRET=your-api-secret TWITTER_ACCESS_TOKEN=your-access-token TWITTER_ACCESS_SECRET=your-access-secret ``` ### Product context file location ``` .agents/ ├── product-marketing-context.md ← Central product context ├── skills/ │ ├── copywriting/ │ ├── page-cro/ │ ├── google-ads-connect/ │ └── ... ``` ## Common Patterns ### Pattern: Full CRO audit with data ```bash # 1. Set up context openclaw ask "Set up my product marketing context" # 2. Connect data sources openclaw ask "Connect Google Ads account" openclaw ask "Connect Google Search Console" # 3. Run audits openclaw ask "Audit homepage for conversion issues" openclaw ask "Analyze Google Ads account for wasted spend" openclaw ask "Find SEO quick wins in Search Console" # 4. Implement fixes openclaw ask "Write improved homepage copy based on CRO audit" openclaw ask "Create A/B test plan for new homepage" ``` ### Pattern: Product launch campaign ```bash # 1. Strategy openclaw ask "Plan go-to-market strategy for new AI feature launching in 2 weeks" # 2. Content creation openclaw ask "Write launch email sequence for existing users" openclaw ask "Create 10 LinkedIn posts announcing the launch" openclaw ask "Write comparison page positioning new feature vs competitors" # 3. Paid promotion openclaw ask "Design Google Ads campaign for launch week" openclaw ask "Create Meta ad creative variations for 3 audience segments" # 4. Social monitoring openclaw ask "Monitor X/Twitter for reactions to our launch announcement" openclaw ask "Find conversations about [feature category] to join" ``` ### Pattern: SEO optimization workflow ```bash # 1. Connect data openclaw ask "Connect Google Search Console" # 2. Audit openclaw ask "Run full SEO audit and prioritize fixes by impact" openclaw ask "Analyze traffic drop from last month" # 3. Content optimization openclaw ask "Find keywords ranking 5-10 we should optimize for" openclaw ask "Optimize for AI search: ChatGPT, Perplexity, Google AI Overviews" # 4. Scale openclaw ask "Design programmatic SEO for 200 location pages" openclaw ask "Generate schema markup for all product pages" ``` ### Pattern: Paid ads optimization ```bash # 1. Connect accounts openclaw ask "Connect Google Ads account" openclaw ask "Connect Meta Ads account" # 2. Audit current performance openclaw ask "Audit Google Ads and find wasted spend" openclaw ask "Which Meta ad creatives are fatigued?" # 3. Fix issues openclaw ask "Pause keywords with QS ≤ 3 and zero conversions" openclaw ask "Generate 5 new Meta ad creative variations to replace fatigued ads" # 4. Scale winners openclaw ask "Write 30 Google Search ad headlines testing 3 value props" openclaw ask "Design A/B test for best-performing ad angle" ``` ## Troubleshooting ### Skills not loading ```bash # Verify skill directory structure ls ~/.agents/skills/ # Should show skill folders like: # copywriting/ page-cro/ google-ads-connect/ etc. # If empty, reinstall: clawhub install LeoYeAI/openclaw-marketing-skills ``` ### Data connector authentication errors ```bash # Google Ads "invalid credentials" # 1. Verify env vars are set: echo $GOOGLE_ADS_CLIENT_ID # 2. Refresh OAuth token: # Follow Google Ads API OAuth2 flow to get new refresh token # 3. Test connection: openclaw ask "Test Google Ads connection" ``` ```bash # Search Console "property not verified" # 1. Verify property in Google Search Console UI