app-store

# App Store Optimization & Marketing Skills Skills for optimizing your app's App Store presence and building promotional strategies — from descriptions to comprehensive marketing campaigns. ## When This Skill Activates Use this skill when the user: - Needs to write App Store description or promotional text - Wants to plan screenshot sequence and captions - Asks about ASO (App Store Optimization) or keywords - Needs help responding to App Store reviews - Wants to improve app discoverability - Asks about marketing strategy, promotion, or user acquisition - Wants to use App Store features (events, custom pages, offers, featuring) - Asks about paid acquisition or Apple Search Ads - App was rejected or wants to avoid rejection ## Available Skills ### marketing-strategy/ ⭐ NEW Comprehensive marketing strategy advisor — describe your app and get a tailored promotional plan. - Analyzes app type, monetization model, audience, and lifecycle stage - Recommends the right App Store features for your situation - Builds promotional calendar with implementation roadmap - Orchestrates generator sub-skills for implementation - Strategy templates for subscription, paid, freemium, and game apps ### app-description-writer/ Generate compelling App Store descriptions that convert. - Promotional text (170 chars) - Full description (4000 chars) - What's New text for updates - Localization guidance ### screenshot-planner/ Plan App Store screenshot sequences with captions. - 5-10 screenshot storyboard - Caption writing - Device frame recommendations - Localization considerations ### keyword-optimizer/ Optimize app title, subtitle, and keywords for search. - Keyword research methodology - Character limit optimization (100 chars) - Competitor analysis - Localization keyword strategy - **NEW:** Advanced tactics (cross-localization, screenshot indexing) - **NEW:** Keyword criteria (Pop/Diff sweet spots, opportunity scoring) - **NEW:** Existing app strategy (safe optimization) ### review-response-writer/ Professional responses to App Store reviews. - Templates for common scenarios - Tone and brand voice guidelines - Turning negative reviews into opportunities - When to respond vs. when not to ### apple-search-ads/ Apple Search Ads campaign strategy for indie developers. - Readiness assessment (minimum thresholds before spending) - Campaign types and keyword strategy - Budget planning by app stage (launch, growth, scale) - Bid optimization with CPT benchmarks by category - Campaign structure templates and measurement KPIs - Custom Product Pages integration for ad groups ### ad-attribution/ Privacy-preserving paid-traffic measurement with AdAttributionKit (SKAdNetwork's successor) — install + re-engagement attribution, conversion-value design under crowd anonymity, postback testing. (Apple Ads itself attributes via AdServices — see apple-search-ads.) ### rejection-handler/ Handle App Store rejections and prepare submissions to avoid them. - Pre-submission audit checklist by guideline section - Rejection analysis and response strategy - Resolution Center response templates - Appeal escalation path (Resolution Center → phone → App Review Board) - Top 20 common rejections with fixes (common-rejections.md) ### originality-check/ Guideline 4.3 anti-spam / originality gate — verify an app (and each portfolio addition) is meaningfully distinct in function, content, and metadata before you invest or submit. ### iap-finalizer/ Take a one-time In-App Purchase from MISSING_METADATA to READY_TO_SUBMIT via the App Store Connect API — price tier plus localized name/description. ### ratings-mechanics/ How ratings actually behave — per-storefront isolation (your US stars show nowhere else), the never-reset rule, and phased release + manual release as rating protection. ### web-presence/ Discovery outside the store app — the apps.apple.com page as a Google citizen, an owned landing page with Smart App Banner, and the deal-site ecosystem that auto-amplifies price drops. ## Related Generator Skills These generator skills produce code, metadata, and configuration for App Store features: | Skill | Purpose | |-------|---------| | `generators/subscription-offers` | StoreKit 2 code for all subscription offer types | | `generators/win-back-offers` | Win-back flow for churned subscribers | | `generators/promoted-iap` | Promoted In-App Purchase setup | | `generators/in-app-events` | In-App Event metadata templates | | `generators/custom-product-pages` | Custom Product Page strategy and metadata | | `generators/product-page-optimization` | A/B test plans for product page | | `generators/featuring-nomination` | App Store featuring pitch templates | | `generators/offer-codes-setup` | Offer code distribution strategies | | `generators/pre-orders` | Pre-order setup and launch timelines | | `generators/app-store-assets` | Asset specs for all App Store media | ## How to Use 1. User requests App Store help 2. For strategy questions → Read `marketing-strategy/SKILL.md` 3. For paid acquisition → Read `apple-search-ads/SKILL.md` 4. For rejections or submission prep → Read `rejection-handler/SKILL.md` 5. For specific content → Read the relevant sub-skill's SKILL.md 6. For code/implementation → Read the relevant generator skill 7. Ask clarifying questions about the app 8. Generate optimized content 9. Provide alternatives and explain choices ## Key Principles ### 1. User-Focused Copy - Lead with benefits, not features - Speak to user pain points - Use clear, simple language - Include social proof where possible ### 2. Platform Guidelines - Stay within character limits - Follow Apple's content guidelines - Avoid prohibited terms (free, best, #1) - Don't mention competing platforms ### 3. Search Optimization - Use high-value keywords naturally - Don't stuff keywords - Consider localized search terms - Update for seasonal relevance