ckm-brand

name	ckm:brand
description	Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
argument-hint	[update|review|create] [args]
metadata	{"author":"claudekit","version":"1.0.0"}

Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

When to Use

• Brand voice definition and content tone guidance
• Visual identity standards and style guide development
• Messaging framework creation
• Brand consistency review and audit
• Asset organization, naming, and approval
• Color palette management and typography specs

Quick Start

Inject brand context into prompts:

node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json

Validate an asset:

node scripts/validate-asset.cjs <asset-path>

Extract/compare colors:

node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>

Brand Sync Workflow

# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20

Files synced:

• docs/brand-guidelines.md → Source of truth
• assets/design-tokens.json → Token definitions
• assets/design-tokens.css → CSS variables

Subcommands

Subcommand	Description	Reference
update	Update brand identity and sync to all design systems	references/update.md

References

Topic	File
Voice Framework	references/voice-framework.md
Visual Identity	references/visual-identity.md
Messaging	references/messaging-framework.md
Consistency	references/consistency-checklist.md
Guidelines Template	references/brand-guideline-template.md
Asset Organization	references/asset-organization.md
Color Management	references/color-palette-management.md
Typography	references/typography-specifications.md
Logo Usage	references/logo-usage-rules.md
Approval Checklist	references/approval-checklist.md

Scripts

Script	Purpose
scripts/inject-brand-context.cjs	Extract brand context for prompt injection
scripts/sync-brand-to-tokens.cjs	Sync brand-guidelines.md → design-tokens.json/css
scripts/validate-asset.cjs	Validate asset naming, size, format
scripts/extract-colors.cjs	Extract and compare colors against palette

Templates

Template	Purpose
templates/brand-guidelines-starter.md	Complete starter template for new brands

Routing

1. Parse subcommand from $ARGUMENTS (first word)
2. Load corresponding references/{subcommand}.md
3. Execute with remaining arguments