| name | ig-caption-writer |
| description | Draft an Instagram caption with the hook in the first 125 characters, a skimmable body, and one clear CTA, using a 2026 hook formula chosen by goal (saves, shares, comments, follows). Runs the humanizer pass and, on approval, publishes with the image or video you supply via the Publora media flow. Use to caption a single image or a Reel. Not for slide-by-slide carousels (use ig-carousel-planner) or auditing a draft (use ig-humanizer --mode audit). |
Instagram Caption Writer
Write a caption that earns the tap and the save. Instagram hides everything after
~125 characters behind "more", so the hook does the entire job in the first
line. This skill front-loads that hook, keeps the body skimmable, and lands one
clear call to action.
When to use
- User says "write me an Instagram caption about X"
- User has a single image or a Reel and needs the caption around it
- User wants a sharper hook for a draft they already have
- User wants a caption that auto-publishes with their media on approval
Formulas this skill uses (caption-first shapes)
| Code | Formula | Primary goal | Best for |
|---|
| IG1 | Number-First Result | saves | one odd-precision result + a "steal this" promise |
| IG2 | Contrarian Truth | shares | a sharp, defensible against-the-grain claim |
| IG3 | Relatable Cold-Open | comments | a specific shared moment, no setup |
| IG4 | Mini-Story Confession | comments, follows | a real first-person story with a cost |
Full skeletons in ../../references/hook-formulas.md. For carousels (IG5-IG8) use
ig-carousel-planner; for Reels (IG9-IG10) the hook lives in the video, and this
skill writes the supporting caption.
Pick by goal first
| Goal | Reach for |
|---|
| Saves | IG1 |
| Shares | IG2 |
| Comments | IG3, IG4 |
| Follows | IG4 |
Steps
- Gather inputs. Topic, angle, the media (single image or Reel), target
audience, and the goal (saves / shares / comments / follows).
- Pick the formula. Use the goal table to shortlist, then suggest 2-3 that
also fit the topic and let the user choose.
- Write the hook (first 125 chars). It must land the payoff, tension, or
number before the "more" fold and make sense on its own.
- Write the body. Short lines, white space between beats, one idea. Teach or
tell the story that the hook promised. Keep it under 2,200 chars.
- Write one CTA. A specific save or send prompt ("save this for your next
launch", "send to the friend who keeps doing #2"), a real question, or a
single next step. Never "what do you think?".
- Add hashtags. Hand off the topic to
ig-hashtag-strategist or apply the
3-5 sized set yourself (see ../../references/hashtag-strategy.md). Put them at
the end or note they go in the first comment.
- Humanizer pass. Strip em dashes, AI vocab, rule-of-three, generic openers.
Add a specific number or named entity where the claim allows.
- Optional audit. Invoke
ig-humanizer --mode audit for a pass-fail check.
- Approval card. Show: formula used, the hook (flag if over 125 chars),
full caption, char count, hashtag set, primary goal, and the media the user
must supply.
- On approval, publish with media. Call
lib.publish(kind="post", draft_text=<approved caption>, target_url="https://www.instagram.com/", media=[<local file paths>], platforms=[<INSTAGRAM_PLATFORM_ID>], scheduled_time=<iso_or_None>). For a Reel pass kind="reel". The wrapper
runs the Publora draft then upload then schedule flow. With no media or no
Publora key it returns a copy-paste block and a reminder to attach the media.
Hard rules
Global voice rules: see root SKILL.md Voice rules. Additional skill-specific
rules:
- The first 125 characters must stop the scroll on their own. Rewrite any hook
that needs the second line to make sense.
- One idea per caption. Two ideas means two posts.
- One specific number where the claim allows it.
- 3-5 sized hashtags, never 30. 0-3 emoji, placed with intent.
- Media is required. Never present a caption as publishable without reminding
the user to attach the image or video.
- Do not hard-sell. One natural mention of the next step, max.
Anti-patterns (skill will refuse)
- A hook that only makes sense after the fold.
- Em dashes anywhere.
- "Let's talk about.." or "Here's the thing.." openers.
- 20-30 hashtags stuffed at the top.
- Engagement bait ("double tap if you agree", "comment YES").
- Rule-of-three lists without specifics.
- "leverage", "fundamentally", "game-changer", "level up", "dive in".
- Padding a one-line idea to look substantial.
Resources
../../references/hook-formulas.md - all 10 Instagram formulas (IG1-IG4 are caption-first)../../references/algorithm-heuristics.md - 2026 Instagram ranking rules../../references/hashtag-strategy.md - the 3-5 sized hashtag recipe../../references/media-workflow.md - the draft, upload, schedule flowreferences/caption-checklist.md - the per-caption scrub and fit list
Related skills
ig-carousel-planner - when the idea is a slide-by-slide carouselig-hashtag-strategist - build the sized hashtag setig-humanizer - AI-tell scrubber, plus --mode audit for reviewig-hook-extractor - reverse-engineer a hook from a post you admire
