| name | linkedin-content-planner |
| description | Generate a 7-day LinkedIn content plan from a theme, audience, and pillars. Produces per-day post pillar, format, hook type, CTA, posting time, daily comment targets, and a weekly inbound-readiness check. Use when the user wants to plan a week or month of content, not draft a single post. |
LinkedIn Content Planner
Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%). Optionally adds a Product/Offer pillar at 10-15%.
When to use
- User asks "plan my week" or "what should I post this week"
- User wants to escape ad-hoc shipping and establish rhythm
- Before a launch week (user needs product-pillar alignment)
Input
- Theme (optional): e.g., "AI agents shipping in production", "first 6 months of Co.Actor"
- Audience description: e.g., "B2B founders, AI ops leaders, marketing VPs"
- Pillar mix (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product
- Posting days (optional): defaults to Tue/Wed/Thu/Fri (4 posts)
- Voice samples (optional): paths to past posts for voice calibration
Output
A markdown plan with:
7-day calendar
| Day | Time | Pillar | Format | Hook formula | 1-line angle | CTA type | Goal |
|---|
| Mon | — | (commenting day) | — | — | — | — | — |
| Tue | 8:00 AM local | Authority | Text | F7 Odd-Precision Money | "What 3 months of agent ops costs" | Question close | Saves |
| Wed | 9:30 AM local | Narrative | Text | F4 Time-Anchor Confession | "Why I stopped publishing for 4 weeks" | Mirror question | Comments |
| Thu | 8:00 AM local | Community | Text | F14 Named Gratitude | "The 3 people who shaped our launch" | Tag + thanks | Reposts |
| Fri | 9:00 AM local | Narrative | Text | F11 Emotional Cold-Open | "The night our first deploy failed" | Soft close | Likes |
| Sat/Sun | — | (off) | — | — | — | — | — |
The Goal column spans saves / comments / reposts / likes across the four posts, satisfying the Goal mix check below.
Daily comment targets
For each posting day:
- 3-5 creators to engage (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs")
- Comment pattern to apply (first-commenter, data-first, answer-their-question)
- Target count: 10-20 substantive comments per day
Weekly inbound-readiness check
Rules
- 3 pillars minimum, 5 maximum. More than 5 dilutes signal.
- 3-5 posts per week. 6+/week triggers cannibalization signal in 360Brew.
- 10-20 comments/day on other creators. Comments drive more inbound than posts.
- Tue/Wed/Thu top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).
- One format per pillar per week. Don't stack 3 text posts for Authority — vary.
- Product/Offer pillar max 1 post/week. Overuse kills trust.
Formula → pillar mapping
| Pillar | Preferred formulas |
|---|
| Authority | F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta, F15 Explain-to-Kids |
| Narrative | F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap, F11 Emotional Cold-Open, F16 Status-Strip |
| Community | F6 Comment-Gate (use sparingly), F12 Permission Slip, F14 Named Gratitude, poll posts, spotlight mentions |
| Product/Offer | F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix), F13 Bait-and-Switch (upgrade announcements) |
Founders edition (alternative pillar set)
When the whole plan is for a founder building trust with investors, hires, and design partners, swap the default pillar mix for the founder set from ../../references/founder-topics.md. It maps each pillar to founder angles (A1-A10) instead of generic topics, and leans on the structural formulas F17-F20.
| Pillar | Share | Founder angles | Preferred formulas |
|---|
| Conviction (POV, category, product philosophy) | 30-40% | A1 Reprice, A7 Designed Serendipity, A8 Evasive-Sentence | F10, F18, F5 |
| Building in public (the real, unglamorous work) | 30-40% | A5 Unglamorous Bet, A6 Limit of Delegation, A9 Delegation Line | F7, F4, F17 |
| The math (how a founder actually decides) | 15-20% | A4 Scarce-Shots, A10 Learning Gate | F10, F18, F20 |
| Proof (relationships and wins, told narrowly) | 10-15% | A2 Content-to-Pipeline, A3 Audience of One | F9, F11, F5 |
Same guardrails apply: 3-5 posts/week, no pillar above 60%, no formula repeated inside 7 days, spread the goal across the week. Ask the user "founder plan or general plan?" when the audience is a founder building a company, and default to this set if they say founder.
Goal mix (balance the week, not just the pillars)
Every formula earns a primary reaction: comments, reposts, likes, or saves (see ../../references/hook-formulas.md "Engagement-goal split"). A week that is all comment-bait or all repost-bait reads as engineered and flattens reach. Spread the goals across the week:
| Goal | Formulas | Weekly target |
|---|
| Comments | F4, F10, F12, F9 | at least 1 |
| Reposts | F14, F2, F8 | at least 1 |
| Likes | F11, F13, F16 | at least 1 |
| Saves | F15, F7, F8 | at least 1 |
Steps
- Gather inputs. Ask user for theme, audience, pillar preferences if not provided.
- Validate pillar mix sums to 100%; warn if any pillar >60%.
- For each posting day, pick:
- Pillar (rotate to match mix)
- Formula from that pillar's bank (don't repeat within 7 days)
- Format (alternating text / carousel / poll per pillar rules)
- Specific angle (user provides or skill generates)
- Posting time (audience-timezone aware)
- For each posting day, add 3-5 comment targets with suggested pattern.
- Run inbound-readiness check; flag anything missing.
- Return as markdown + optional JSON for Notion/Airtable import.
Example
See references/example-plan-week.md for a filled-in 7-day plan.
Files
SKILL.md — this filereferences/example-plan-week.md — worked examplereferences/pillars-framework.md — the 3-pillar discipline explained../../references/founder-topics.md — founders-edition angle library (A1-A10) and founder pillar set
Related skills
linkedin-post-writer — generate each day's draft from the planlinkedin-comment-drafter — execute the daily comment targetslinkedin-thread-monitor — track inbound from the comment strategylinkedin-engager-analytics — segment audience on each post
