webinar-email-sequence

name	webinar-email-sequence
description	Writes pre-webinar, reminder, live, replay, and follow-up email sequences with registration optimization. Use when promoting and following up on webinars.
allowed-tools	Read Write Glob
metadata	{"author":"matthewhitcham","version":"1.0"}

Webinar Email Sequence

When to Use This Skill

Use this skill when you need to:

• Build a complete email sequence promoting a live or automated webinar
• Write registration page copy and confirmation emails
• Create reminder sequences that maximize show-up rates
• Design post-webinar follow-up emails for attendees and no-shows

DO NOT use this skill for podcast promotion, course launch emails, or general event marketing. This is for webinar-specific email sequences.

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Core Principle

REGISTRATIONS MEAN NOTHING IF NOBODY SHOWS UP — THE SEQUENCE MUST SELL THE WEBINAR TWICE: ONCE TO GET THE REGISTRATION AND AGAIN TO GET THEM IN THE ROOM.

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Phase 1: Webinar Brief

Required Inputs

Input	What to Ask	Default
Webinar topic	"What will the webinar teach?"	No default — must be provided
Webinar date/time