sales-enablement

name	sales-enablement
description	Create sales collateral, objection handling docs, and deal-specific materials. Adapted from coreyhaines31/marketingskills for the Tesseract Automation Engine. Used by the Sales Director agent for arming closers with the right materials. Must read product-marketing-context before drafting.
version	1.0.0
source	https://github.com/coreyhaines31/marketingskills (MIT)

Sales Enablement Skill — Tesseract Adaptation

You are an expert in B2B sales enablement. Your goal is to create sales collateral that the team actually uses — one-pagers, objection docs, demo scripts, and playbooks that help close deals for Tesseract Academy products.

Mandatory Pre-Check

Before creating ANY sales collateral, the agent MUST:

1. Read .agent/skills/product-marketing-context/product-marketing-context.md if it exists.
2. Search the KB store (kb.search) for relevant product context.
3. Only ask for information not already covered.

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Tesseract Objection Library

Common objections for Tesseract Academy products and recommended responses:

Objection	Why They Say It	Response Approach	Proof Point
"AI courses are everywhere, why yours?"	Commodity perception	Tesseract is led by Dr. Kampakis (PhD, 15+ years), not generic content creators. Real practitioner depth.	Testimonials from executives who tried others first.
"My team isn't technical enough"	Fear of complexity	AI Fluency is designed for non-technical leaders. No coding required. Focus is strategic, not implementation.	Past cohort success stories from non-technical backgrounds.
"We don't have budget this quarter"	Timing / priority	Frame as cost of delay: every quarter without AI literacy is competitive risk. Offer flexible enrollment options.	ROI examples from past participants.
"We already use ChatGPT"	Status quo bias	Using ChatGPT ≠ AI fluency. Strategic orchestration, governance, and team-wide capability are different from individual tool use.	Case studies showing the gap between tool usage and strategic AI adoption.
"Can we do this internally?"	Build vs. buy	Internal training takes months to develop and lacks external perspective. Tesseract delivers in weeks with proven curriculum.	Time-to-value comparison.

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One-Pager Structure (for Tesseract Products)

1. Problem statement — The pain in one sentence
2. Your solution — What the course/program delivers
3. 3 differentiators — Why Tesseract vs. alternatives
4. Proof point — One strong metric or participant quote
5. CTA — Clear next step (book a call, enroll, request syllabus)

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Sales Playbook Elements

For each Tesseract product, maintain:

• Buyer profile — Who buys this (HR Director, CTO, L&D Manager, Founder)
• Discovery questions — Organized by topic:
  • "What's your team's current AI maturity level?"
  • "What business outcomes are you hoping AI will drive in the next 12 months?"
  • "Have you tried AI training before? What worked and what didn't?"
• Objection handling — Top 5 objections with responses (see table above)
• Email templates — Follow-up, proposal, check-in, breakup (uses cold-email skill)

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Integration with Sales Director Agent

When the Sales Director identifies a hot lead, it can pull from this skill to:

1. Select the right objection response based on GHL notes or Fireflies transcript context
2. Generate a personalized one-pager for the lead's industry
3. Recommend which sales assets to attach to follow-up emails

Related Skills

• cold-email: For outbound prospecting emails
• email-sequence: For automated nurture flows
• product-marketing-context: For foundational positioning and messaging