菜单
Writes three video ad scripts in three distinct formats for one creative angle — ranked hook options, beat-by-beat spoken lines, shot notes, and CTA variants for each. Use when the angle is chosen and the scripts need to be ready to shoot or brief out.
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基于 SOC 职业分类
| name | ad-scripts |
| description | Writes three video ad scripts in three distinct formats for one creative angle — ranked hook options, beat-by-beat spoken lines, shot notes, and CTA variants for each. Use when the angle is chosen and the scripts need to be ready to shoot or brief out. |
| argument-hint | [the angle + the offer + where the ads will run] |
Testing three angles in one format teaches you about the angles. Testing one angle in three formats teaches you how this audience likes to be sold — and that lesson compounds across every ad that follows. This skill holds the angle constant and varies the vehicle.
marketing-brief.md if present: the language bank (voice-of-customer), top pains, the offer and its proof, objections & beliefs, and the banned-phrases list. If the angle itself is still open, run the angle work or /marketing:hook-factory first — this skill takes one.Three complete scripts, labelled by format: ranked hooks, beat-by-beat spoken lines with shot notes, two CTA variants, target length. Close with one line per format on what a winner would reveal about how this audience buys.
Builds a one-page sales battlecard for a single competitor — when you win, when you lose, landmine questions to plant early, and objection-by-objection handling with evidence grades. Use before deals where this competitor keeps showing up.
Builds a usable voice profile from real writing samples — do and don't rules each backed by an example, register tiers for different formats, a banned-words list, and before/after calibration rewrites — then saves it so every writer and agent sounds like the brand. Use when copy sounds different in every channel or new writers need more than "keep it punchy".
Runs the post-campaign autopsy — goal vs actual, element-level diagnosis of what worked and what failed, keep or kill or change verdicts — and writes the portable lessons into marketing-brief.md. Use within a week of the campaign ending, while the evidence is warm.
Turns a real customer result into a structured case study — situation, sticking point, intervention, numbers, quotes — plus a short social version cut from the same material. Use when a genuine result exists and needs to work as proof across the funnel.
Scores candidate channels on ICP presence, ability to execute, economics, and speed to signal, then commits to one primary channel plus support and lays out the 90-day plan with kill thresholds agreed up front. Use when marketing is spread across five half-run channels, or when picking where a new offer meets the market.
A virtual CMO that reads the marketing brief, diagnoses the weakest link in the marketing system, and coordinates the department (the 50 specialist agents and 29 other skills) into a prioritised plan of work. Use when unsure what marketing to do next, when starting a week, or to turn a goal into a sequenced set of department runs.