菜单
Turns a real customer result into a structured case study — situation, sticking point, intervention, numbers, quotes — plus a short social version cut from the same material. Use when a genuine result exists and needs to work as proof across the funnel.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
| name | case-study-writer |
| description | Turns a real customer result into a structured case study — situation, sticking point, intervention, numbers, quotes — plus a short social version cut from the same material. Use when a genuine result exists and needs to work as proof across the funnel. |
| argument-hint | [the result + any notes, metrics, or customer quotes you have] |
A case study is not a testimonial with padding. It is the story of a decision the reader is about to make, told by someone one step ahead of them. The structure does the selling: a before-state the reader recognises as their own, a mechanism they can believe, and numbers they could check.
marketing-brief.md if present: the ICP (so the story is framed for the right reader), the language bank, positioning & message, the banned-phrases list, and any rules on naming customers publicly.The full case study, the social version, and a proof-integrity note: the source of every number and quote, plus what to confirm with the customer before it ships.
Writes three video ad scripts in three distinct formats for one creative angle — ranked hook options, beat-by-beat spoken lines, shot notes, and CTA variants for each. Use when the angle is chosen and the scripts need to be ready to shoot or brief out.
Builds a one-page sales battlecard for a single competitor — when you win, when you lose, landmine questions to plant early, and objection-by-objection handling with evidence grades. Use before deals where this competitor keeps showing up.
Builds a usable voice profile from real writing samples — do and don't rules each backed by an example, register tiers for different formats, a banned-words list, and before/after calibration rewrites — then saves it so every writer and agent sounds like the brand. Use when copy sounds different in every channel or new writers need more than "keep it punchy".
Runs the post-campaign autopsy — goal vs actual, element-level diagnosis of what worked and what failed, keep or kill or change verdicts — and writes the portable lessons into marketing-brief.md. Use within a week of the campaign ending, while the evidence is warm.
Scores candidate channels on ICP presence, ability to execute, economics, and speed to signal, then commits to one primary channel plus support and lays out the 90-day plan with kill thresholds agreed up front. Use when marketing is spread across five half-run channels, or when picking where a new offer meets the market.
A virtual CMO that reads the marketing brief, diagnoses the weakest link in the marketing system, and coordinates the department (the 50 specialist agents and 29 other skills) into a prioritised plan of work. Use when unsure what marketing to do next, when starting a week, or to turn a goal into a sequenced set of department runs.