菜单
Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement. Use when the user asks about social media strategy, organic social, content calendars, community management, or social media metrics.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
Klaviyo marketing operations and analyst expertise. Audit flows, segments, campaigns, deliverability, and revenue attribution. Use when the user asks about Klaviyo marketing strategy, email/SMS automation, customer segmentation, flow optimization, or lifecycle marketing. For API integration, SDK, webhook, or developer questions, see the klaviyo-developer skill.
Klaviyo API and developer integration expertise. Event tracking, SDKs, webhooks, rate limits, OAuth, catalog sync, and code patterns. Use when the user asks about Klaviyo API, integrating with Klaviyo, tracking events, building custom integrations, webhook handling, or developer implementation. For marketing strategy, flow optimization, and campaign auditing, see the klaviyo-analyst skill.
Pre-push hygiene check for GitHub repositories. Scans for PII, secrets, and sensitive data before pushing. Audits commit messages, enforces repo-specific blocklists, and rate-limits pushes to avoid GitHub abuse detection. Use before any git push, especially to public repos.
Generate, audit, or update GitHub READMEs with project-type-aware structure, voice calibration, and SEO/AEO discoverability guidance. Three modes: generate (new), audit (check existing), update (patch). Detects repo type and adapts sections, tone, and badges accordingly.
Google Tag Manager expertise. Audit GTM containers, design tag and trigger architecture, debug firing issues, implement consent mode v2, and advise on server-side tagging. Use when the user asks about GTM, tag management, container audits, consent mode, server-side tagging, or tracking implementation.
Comprehensive content marketing toolkit with brand voice analysis, SEO optimization scripts, content frameworks, social media strategy, and content calendar planning. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or developing content strategy. For deep SEO writing optimization, see the seo-content-writer skill.
| name | social-media-strategy |
| description | Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement. Use when the user asks about social media strategy, organic social, content calendars, community management, or social media metrics. |
| license | MIT |
| origin | custom |
| author | Rebecca Rae Barton |
| author_url | https://github.com/thatrebeccarae |
| metadata | {"version":"1.0.0","category":"content","domain":"social-media","updated":"2026-03-18T00:00:00.000Z","tested":"2026-03-18T00:00:00.000Z","tested_with":"Claude Code v2.1"} |
Platform-specific organic social strategy, calendars, and community building.
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/social-media-strategy ~/.claude/skills/
| Platform | Best Audience | Content Style | Post Frequency | Key Metric |
|---|---|---|---|---|
| B2B, professionals, recruiters | Thought leadership, case studies, industry insights | 3-5x/week | Engagement rate | |
| Twitter/X | Tech, media, real-time conversations | Hot takes, threads, commentary, launches | 1-3x/day | Impressions, replies |
| DTC, lifestyle, visual brands | Reels, carousels, Stories, aesthetic | 3-5x/week + daily Stories | Reach, saves | |
| TikTok | Gen Z/Millennial, entertainment-first | Short-form video, trends, behind-scenes | 1-3x/day | Views, shares |
| YouTube | Long-form education, tutorials | Tutorials, vlogs, podcasts, reviews | 1-2x/week | Watch time, subscribers |
| Threads | Text-first, early adopter | Conversational, casual, community | 3-5x/week | Engagement |
| Pillar | % of Content | Examples |
|---|---|---|
| Educational | 40% | How-tos, tutorials, tips, frameworks, guides |
| Thought Leadership | 25% | Opinions, predictions, industry analysis, hot takes |
| Social Proof | 25% | Case studies, testimonials, results, behind-the-scenes |
| Promotional | 10% | Product launches, offers, CTAs, announcements |
# [Month] Content Calendar
## Monthly Theme: [Theme]
## Goals: [Metric targets]
| Week | Mon | Tue | Wed | Thu | Fri |
|------|-----|-----|-----|-----|-----|
| W1 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | — |
| W2 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | TW: [Topic] |
## Repurposing Flow
Blog post (Mon) → LinkedIn carousel (Tue) → Twitter thread (Wed) → IG Reel (Thu)
| Metric | What It Measures | Good Benchmark |
|---|---|---|
| Engagement rate | Interactions / reach | >3% (LinkedIn), >1% (Instagram) |
| Reach | Unique viewers | Growing month-over-month |
| Impressions | Total views | 5-10x follower count |
| Follower growth | Net new followers | 2-5% monthly growth |
| Click-through rate | Link clicks / impressions | >1% |
| Saves/bookmarks | Content value signal | Growing trend |
| Share rate | Shares / reach | >1% = viral potential |
| Reply rate | Comments / impressions | >0.5% |