social-media-strategy

name	social-media-strategy
description	Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement. Use when the user asks about social media strategy, organic social, content calendars, community management, or social media metrics.
license	MIT
origin	custom
author	Rebecca Rae Barton
author_url	https://github.com/thatrebeccarae
metadata	{"version":"1.0.0","category":"content","domain":"social-media","updated":"2026-03-18T00:00:00.000Z","tested":"2026-03-18T00:00:00.000Z","tested_with":"Claude Code v2.1"}

Social Media Strategy

Platform-specific organic social strategy, calendars, and community building.

Install

git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/social-media-strategy ~/.claude/skills/

Platform Strategy Matrix

Platform	Best Audience	Content Style	Post Frequency	Key Metric
LinkedIn	B2B, professionals, recruiters	Thought leadership, case studies, industry insights	3-5x/week	Engagement rate
Twitter/X	Tech, media, real-time conversations	Hot takes, threads, commentary, launches	1-3x/day	Impressions, replies
Instagram	DTC, lifestyle, visual brands	Reels, carousels, Stories, aesthetic	3-5x/week + daily Stories	Reach, saves
TikTok	Gen Z/Millennial, entertainment-first	Short-form video, trends, behind-scenes	1-3x/day	Views, shares
YouTube	Long-form education, tutorials	Tutorials, vlogs, podcasts, reviews	1-2x/week	Watch time, subscribers
Threads	Text-first, early adopter	Conversational, casual, community	3-5x/week	Engagement

Content Pillar Framework

40/25/25/10 Rule

Pillar	% of Content	Examples
Educational	40%	How-tos, tutorials, tips, frameworks, guides
Thought Leadership	25%	Opinions, predictions, industry analysis, hot takes
Social Proof	25%	Case studies, testimonials, results, behind-the-scenes
Promotional	10%	Product launches, offers, CTAs, announcements

Platform-Specific Best Practices

LinkedIn

• Personal profiles outperform company pages 5-10x
• First 2 lines are the hook (before "see more")
• Carousels (PDF documents) get highest reach
• Comment on 10-15 posts before/after publishing for algorithm boost
• Polls get reach but low quality engagement
• Best times: Tue-Thu 8-10am

Twitter/X

• Threads outperform single tweets for depth
• First tweet must stand alone as a hook
• Quote tweets with added value > plain retweets
• Engage in replies to build visibility
• Trending hashtags only if genuinely relevant
• Best times: Mon-Fri 9am-12pm

Instagram

• Reels get 2-3x the reach of static posts
• Carousels get highest saves and shares
• Stories for daily engagement and polls
• Use 3-5 hashtags (down from the old 30)
• Collab posts for cross-audience growth
• Best times: Tue-Fri 11am-1pm

Content Calendar Template

# [Month] Content Calendar

## Monthly Theme: [Theme]
## Goals: [Metric targets]

| Week | Mon | Tue | Wed | Thu | Fri |
|------|-----|-----|-----|-----|-----|
| W1 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | — |
| W2 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | TW: [Topic] |

## Repurposing Flow
Blog post (Mon) → LinkedIn carousel (Tue) → Twitter thread (Wed) → IG Reel (Thu)

Engagement Tactics

1. Comment-first strategy — engage with 10-15 accounts in your niche before posting
2. Reply to every comment within first 2 hours (algorithm signal)
3. Ask questions — posts ending with questions get 2x comments
4. Tag and mention — give credit, tag people you reference
5. DM engagement — thoughtful DMs to new followers builds community
6. User-generated content — reshare and credit customer/community content

Metrics and KPIs

Metric	What It Measures	Good Benchmark
Engagement rate	Interactions / reach	>3% (LinkedIn), >1% (Instagram)
Reach	Unique viewers	Growing month-over-month
Impressions	Total views	5-10x follower count
Follower growth	Net new followers	2-5% monthly growth
Click-through rate	Link clicks / impressions	>1%
Saves/bookmarks	Content value signal	Growing trend
Share rate	Shares / reach	>1% = viral potential
Reply rate	Comments / impressions	>0.5%

Integration with Other Skills

• content-creator — Brand voice and content frameworks for social
• content-pipeline — Social distribution as the final pipeline stage
• copywriting-frameworks — Apply PAS/AIDA to social copy
• content-workflow — Plan and schedule social content