| name | non-generic-web-copy |
| description | Write and revise website copy so it feels specific, credible, and non-generic. Use for headlines, subheads, CTAs, navigation, product copy, service copy, luxury/editorial language, testimonials, empty states, forms, pricing, and any website where placeholder marketing or AI-sounding copy would weaken the design. |
Non Generic Web Copy
Purpose
Replace vague AI-sounding marketing with copy that proves the site is real.
Required Use
Use this skill when the trigger description applies. Keep the SKILL.md lean, then read references/non-generic-web-copy-guide.md for concrete rules before planning or editing a meaningful website change.
Operating Contract
- Inspect before coding when code exists.
- Convert vague taste into concrete rules.
- Explain planned files before major changes unless the user clearly said to proceed.
- Build, inspect, polish, and verify.
- Report commands run, files changed, and anything not tested.
Detailed Guide
Read references/non-generic-web-copy-guide.md when this skill is active for a build, redesign, review, or implementation plan.
