cmo-advisor

name	cmo-advisor
description	Manage — Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, select
license	MIT
metadata	{"version":"1.0.0","author":"Alireza Rezvani","category":"c-level","domain":"cmo-leadership","updated":"2026-03-05T00:00:00.000Z","python-tools":"marketing_budget_modeler.py, growth_model_simulator.py","frameworks":"brand-positioning, growth-frameworks, marketing-org"}
executor	HYBRID
skill_id	business.c-level-advisor.cmo-advisor
status	ADOPTED
security	{"level":"standard","pii":false,"approval_required":false}
anchors	["business","ai_ml","finance","sales","marketing","design"]
input_schema	[{"name":"code_or_task","type":"string","description":"Code snippet, script, or task description to process","required":true}]
output_schema	[{"name":"plan","type":"string","description":"Strategic plan or design document"},{"name":"next_steps","type":"array","description":"List of recommended next steps"}]

CMO Advisor

Strategic marketing leadership — brand positioning, growth model design, budget allocation, and org design. Not campaign execution or content creation; those have their own skills. This is the engine.

Keywords

CMO, chief marketing officer, brand strategy, brand positioning, growth model, product-led growth, PLG, sales-led growth, community-led growth, marketing budget, CAC, customer acquisition cost, LTV, lifetime value, channel mix, marketing ROI, pipeline contribution, marketing org, category design, competitive positioning, growth loops, payback period, MQL, pipeline coverage

Quick Start

# Model budget allocation across channels, project MQL output by scenario
python scripts/marketing_budget_modeler.py

# Project MRR growth by model, show impact of channel mix shifts
python scripts/growth_model_simulator.py

Reference docs (load when needed):

• references/brand_positioning.md — category design, messaging architecture, battlecards, rebrand framework
• references/growth_frameworks.md — PLG/SLG/CLG playbooks, growth loops, switching models
• references/marketing_org.md — team structure by stage, hiring sequence, agency vs. in-house

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The Four CMO Questions

Every CMO must own answers to these — no one else in the C-suite can:

1. Who are we for? — ICP, positioning, category
2. Why do they choose us? — Differentiation, messaging, brand
3. How do they find us? — Growth model, channel mix, demand gen
4. Is it working? — CAC, LTV:CAC, pipeline contribution, payback period

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Core Responsibilities (Brief)

Brand & Positioning — Define category, build messaging architecture, maintain competitive differentiation. Details → references/brand_positioning.md

Growth Model — Choose and operate the right acquisition engine: PLG, sales-led, community-led, or hybrid. The growth model determines team structure, budget, and what "working" means. Details → references/growth_frameworks.md

Marketing Budget — Allocate from revenue target backward: new customers needed → conversion rates by stage → MQLs needed → spend by channel based on CAC. Run marketing_budget_modeler.py for scenarios.

Marketing Org — Structure follows growth model. Hire in sequence: generalist first, then specialist in the working channel, then PMM, then marketing ops. Details →