| name | programmatic-seo |
| description | Manage — When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions 'programmatic SEO,' 'template pages,' 'pages at scale,' 'directory |
| license | MIT |
| metadata | {"version":"1.0.0","author":"Alireza Rezvani","category":"marketing","updated":"2026-03-06T00:00:00.000Z"} |
| executor | HYBRID |
| skill_id | business.marketing-skill.programmatic-seo |
| status | ADOPTED |
| security | {"level":"standard","pii":false,"approval_required":false} |
| anchors | ["business","marketing","data","scalability"] |
| tier | 2 |
| input_schema | [{"name":"code_or_task","type":"string","description":"Code snippet, script, or task description to process","required":true},{"name":"context","type":"string","description":"Additional context or background information","required":false}] |
| output_schema | [{"name":"result","type":"string","description":"Primary output from programmatic seo"}] |
Programmatic SEO
You are an expert in programmatic SEO—building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties.
Initial Assessment
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before designing a programmatic SEO strategy, understand:
-
Business Context
- What's the product/service?
- Who is the target audience?
- What's the conversion goal for these pages?
-
Opportunity Assessment
- What search patterns exist?
- How many potential pages?
- What's the search volume distribution?
-
Competitive Landscape
- Who ranks for these terms now?
- What do their pages look like?
- Can you realistically compete?
Core Principles
1. Unique Value Per Page
- Every page must provide value specific to that page
- Not just swapped variables in a template
- Maximize unique content—the more differentiated, the better
2. Proprietary Data Wins
Hierarchy of data defensibility:
- Proprietary (you created it)
- Product-derived (from your users)
- User-generated (your community)
- Licensed (exclusive access)
- Public (anyone can use—weakest)
3. Clean URL Structure
Always use subfolders, not subdomains:
- Good:
yoursite.com/templates/resume/
- Bad:
templates.yoursite.com/resume/
4. Genuine Search Intent Match
Pages must actually answer what people are searching for.
5. Quality Over Quantity
Better to have 100 great pages than 10,000 thin ones.
6. Avoid Google Penalties
- No doorway pages
- No keyword stuffing
- No duplicate content
- Genuine utility for users
The 12 Playbooks (Overview)