headline-writing

name	Headline Writing
description	Write headline options that are accurate, searchable, and earn the click honestly.
category	Content

Headline Writing

Write headlines that tell the truth of the story, get found in search, and still make a reader want in.

When to use

• A story is written and needs its headline and deck.
• A published piece is underperforming in search or on social.

Steps

1. Distill the story's core to one true, specific claim.
2. Draft several angles — straight, curiosity, and search-first.
3. Check each against accuracy: no promise the story breaks.
4. Weave in the term readers would actually search.
5. Pair the headline with a deck that adds, not repeats.

Output

Three to five headline options with a deck, each accurate and searchable, following the [[Editorial standards]]. The editor picks the one that runs.