repurpose-newsletter

name	repurpose-newsletter
description	> Use when this capability is needed.

Newsletter and Email Sequence Generator

Produce a newsletter excerpt, 3 subject line options, and a 3-email drip sequence from the content atoms provided by the orchestrator.

Inputs

Received from the parent agent (repurpose-longform):

Input	Description
atoms	Full list of content atoms with types and impact ratings
main_argument	One-sentence thesis of the source content
target_audience	Who benefits from this content
primary_topic	Category or niche
voice_profile	Detected or overridden brand voice
brief_mode	If true, produce excerpt + 1 subject line only

References

Load these before generating any output:

• references/voice-adaptation.md -- tone rules for email/newsletter
• references/hook-formulas.md -- subject line and opener formulas
• references/engagement-benchmarks.md -- open rate and CTR targets

Output 1: Newsletter Excerpt

File: newsletter/newsletter.md

Length: 150-200 words.

Structure:

1. Opening line -- Lead with the single most valuable insight from the atoms. Do NOT open with "Hi [name]" or "In this week's issue." Start with the insight.
2. Body -- 2-3 short paragraphs (2-4 sentences each). Bold key phrases for scanners. Use contractions and first-person where the voice allows.
3. Exclusive feel -- Frame the content as something the reader gets before everyone else: "Before I shared this anywhere else..." or "This one's just for the list."
4. Single CTA -- One clear call-to-action at the end. Link text should describe the outcome, not the action ("See the full breakdown" not "Click here").

Rules:

• Short paragraphs (max 3 sentences)
• No walls of text
• Bold 2-3 key phrases
• Exactly one CTA
• Personal, not corporate

Output 2: Subject Lines

File: newsletter/subject-lines.md

Generate exactly 3 subject line variants, each using a different formula.

Variant 1: Number-Driven (+57% open rate lift)

Formula: [Number] [insights/lessons/mistakes] from [topic] that [changed/revealed/broke] [outcome]

Examples:

• "5 insights from content repurposing that doubled my reach"
• "3 mistakes in email marketing that cost me 2,000 subscribers"

Rules: 40-60 characters. Must contain a specific number. Outcome must be concrete.

Variant 2: Question Hook

Formula: Are you [making/missing/ignoring] this [topic] [mistake/opportunity/signal]?

Examples:

• "Are you making this LinkedIn mistake?"
• "Are you ignoring this SEO signal?"

Rules: 40-60 characters. Must be a yes/no question. Should trigger self-doubt.

Variant 3: Curiosity Gap

Formula: [Topic]: what most [audience] get wrong

Examples:

• "Content repurposing: what most creators get wrong"
• "Newsletter growth: what most marketers miss"

Rules: 40-60 characters. Must imply a knowledge gap. No clickbait -- the email must deliver.

Preview Text

For each subject line, generate matching preview text:

• 40-90 characters
• Complements the subject -- does NOT repeat it
• Adds a second reason to open
• Example subject: "5 insights that changed my content game"
• Example preview: "Plus the one tool I wish I'd found sooner."

Output 3: Email Drip Sequence

File: newsletter/email-sequence.md

Generate a 3-email sequence. Each email has: subject line, preview text, body, and CTA.

Email 1 -- Day 0: Immediate Value

Goal: Deliver the best insight instantly. Build trust.

Element	Spec
Subject	Use Number-Driven formula
Tone	"Here's what I learned" -- personal discovery
Body	200-300 words
Content	Lead with the highest-impact atom. One supporting point.
CTA	Soft -- "Reply and tell me if this matches your experience"

Structure:

1. Hook (1 sentence -- the key insight)
2. Context (2-3 sentences -- why this matters)
3. The insight expanded (2-3 sentences)
4. CTA (1 sentence -- reply or read more)

Email 2 -- Day 2: Deeper Dive

Goal: Expand context. Tell a story or share a case study.

Element	Spec
Subject	Use Question Hook formula
Tone	"Let me show you what I mean" -- teacher mode
Body	300-500 words
Content	Story, case study, or expanded framework from the atoms
CTA	Medium -- "Here's the full breakdown" (link to original content)

Structure:

1. Callback to Email 1 (1 sentence -- "Remember when I said...")
2. Story or case study (3-4 paragraphs)
3. Key lesson distilled (1-2 sentences)
4. CTA (1 sentence -- link to original)

Email 3 -- Day 4: Action CTA

Goal: Drive a specific next step. Create gentle urgency.

Element	Spec
Subject	Use Curiosity Gap formula
Tone	"Here's exactly what to do" -- coach mode
Body	200-400 words
Content	Actionable steps derived from howto/insight atoms
CTA	Strong -- specific action with urgency element

Structure:

1. "If you've been following along..." (1 sentence)
2. 3-5 concrete steps (bulleted, brief)
3. Urgency element ("This week only" / "Before the algorithm shifts" / time-bound)
4. CTA (1 sentence -- specific action)

Rules for All Emails

• Short paragraphs: 1-3 sentences max per paragraph
• One CTA per email: Never compete with yourself
• Personal tone: Write like one person to one person. Use "I" and "you."
• 200-500 words per email: Respect inbox time
• No image-heavy layouts: Text-first for deliverability
• P.S. line optional: Use for a secondary hook or human aside

Error Handling

Condition	Action
Fewer than 3 atoms	Generate excerpt + 1 email only; skip sequence
No quote or insight atoms	Synthesize from tldr and howto atoms
brief_mode is true	Generate excerpt + 1 subject line; skip sequence
Voice profile unclear	Default to professional; note in output header

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Source: AgriciDaniel/claude-repurpose — distributed by TomeVault.