content-marketing

name	content-marketing
description	> Use when this capability is needed.

Content Marketing Strategy

Process

Step 1: Define Audience

Element	Details
Target personas	Job titles, pain points, goals
Buying stage	Awareness, consideration, decision
Content preferences	Formats, channels, consumption patterns
Search behavior	Key queries, topics of interest

Step 2: Establish Content Pillars

Pillar	Topics	Audience Stage
[Pillar 1]	[Subtopics]	Awareness
[Pillar 2]	[Subtopics]	Consideration
[Pillar 3]	[Subtopics]	Decision

Step 3: Plan Format Mix

Format	Frequency	Purpose
Blog posts	2-4/month	SEO, thought leadership
Guides/whitepapers	1/quarter	Lead generation
Case studies	1/month	Social proof
Videos	2/month	Engagement
Social posts	Daily	Distribution, community
Newsletter	Weekly/bi-weekly	Nurture

Step 4: Integrate SEO

Activity	Details
Keyword research	Map keywords to content pillars
On-page SEO	Title, meta, headers, internal links
Content clusters	Pillar pages + supporting content
Technical	Site speed, mobile, schema markup

Step 5: Plan Distribution

Channel	Content Type	Frequency
Organic search	Blog, guides	Ongoing (SEO)
Social media	All formats	3-5x/week
Email	Newsletter, nurture	Weekly
Paid promotion	Top performers	As budget allows
Community	Discussions, answers	Daily

Step 6: Measure Performance

Metric	Target
Organic traffic	+X% MoM
Email subscribers	+X/month
Lead generation	X MQLs/month
Engagement rate	X%
Content ROI	$X pipeline per $1 content spend

Output Format

## Content Strategy: [Brand/Product]
### Audience: [Personas and stages]
### Pillars: [Content themes]
### Calendar: [Monthly publishing plan]
### Distribution: [Channel strategy]
### Metrics: [KPIs and targets]

Quality Checklist

• Audience research informs content topics
• Content pillars align with business objectives
• SEO integrated from planning stage
• Distribution plan maximizes content reach
• Metrics tied to business outcomes

Edge Cases

• For B2B, prioritize depth over frequency
• For new brands, focus on pillar content before scaling
• If resources are limited, repurpose one piece across multiple formats

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Source: ashutoshsrivastava17/skill-library — distributed by TomeVault.