launch-video

name	launch-video
description	Use when the user wants a full launch video / hero video / 30-90s product announcement composing demo footage, logo, and copy (e.g. "/launch-video", "make the launch video for DashClaw").

Launch Video

REQUIRED BACKGROUND: marketing-studio skill. Work in ${CLAUDE_SKILL_DIR}/../...

Produces: out/<brand>/launch.mp4 — ~45s five-act composition: logo reveal -> hook headline -> live demo -> feature beats (1-3) -> end card, over the brand's background loop.

Recipe

1. Direction, before any storyboarding or building: write three one-page directions with docs/templates/DIRECTION.md, kill two with its kill questions, and record the survivor + its signature move in out/<brand>/marketing/direction.md. Skip only if that file already exists for this version.
2. Ingredients first — this template COMPOSES existing assets. Ensure (running the sibling skills as needed): logo-reveal PNG sequence (logo-reveal skill steps 1-4), background loop (Blender background_loop scene per brand; PLAYBOOK seam rules), demo capture + telemetry (product-demo skill steps 1-4), feature screenshots.
3. Props builder: create/extend scripts/build-<brand>-launch-props.mjs from the noban one — it is the copy's source of truth (headline, feature lines, CTA; no em dashes) and pulls telemetry from the demo props so they never drift. Run it.
4. Act timing comes from studio/src/lib/launchTiming.ts (shared with calculateMetadata — never duplicate the math; adjust constants there if pacing changes, and its vitest tests with them).
5. Proof stills: one frame per act (logo/hook/demo/each feature/end card), Read all, iterate copy and framing until intentional.
6. Render as a VERSIONED file, never overwritten: out/<brand>/launch-v1.mp4, -v2, ... The director loop is render -> watch -> write your own defect list -> fix -> re-render as a NEW versioned file (notes are symptoms, not specs — translate before fixing). npx remotion render LaunchVideo out/<brand>/launch-vN.mp4 --props=props/<brand>-launch.json (~1350 frames, minutes).
7. Lock: copy the approved version to out/<brand>/launch.mp4 — mission-control and review-in-magnetic expect that exact path. Deliver per marketing-studio.
8. Audio: run the audio-track skill to add music + voiceover to the locked render.