pricing-page-psychology-audit

name	pricing-page-psychology-audit
description	Audits any SaaS pricing page URL against 12 pricing psychology principles and outputs a ranked improvement report with specific rewrite suggestions and quick wins.
author	ajaycodesitbetter
version	1.0.0

Pricing Page Psychology Audit

Scrape any SaaS pricing page and audit it against 12 proven pricing psychology principles. Get a scored Markdown report with specific rewrite suggestions per tier and a "Top 3 Quick Wins" section.

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Step 1: Get the Target URL

Ask the user: "Which SaaS pricing page should I audit? Share the full URL (e.g. https://linear.app/pricing)"

If no URL is provided, stop and ask. Do not proceed without a valid URL starting with http:// or https://.

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Step 2: Run the Scraper

Run the scraper script with the URL:

python scripts/scrape_pricing.py "URL_HERE"

The script outputs structured text to stdout. Capture the output — it contains:

• Page title
• All visible text content
• Button labels (CTAs)
• Plan names and prices
• Feature list items

If the script fails (timeout, blocked, invalid URL), tell the user: "The page could not be scraped: [error]. Try a different URL or check if the site blocks bots."

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Step 3: Evaluate Against 12 Psychology Principles

Analyze the scraped content against each principle. For each, assign:

• ✅ Pass — clearly present and well-executed
• ⚠️ Needs Work — present but weak or could be improved
• ❌ Missing — not present at all

The 12 Principles:

1. Anchoring — Is there a high-priced plan shown first or prominently to make others feel cheaper?

2. Decoy Effect — Is there a middle-tier plan designed to make the top tier look like better value?

3. Loss Aversion Framing — Does copy use "don't miss out", "limited", "you'll lose access" rather than purely gain language?

4. Feature-vs-Value Naming — Do plan names/descriptions highlight outcomes ("Close more deals") vs just features ("10 seats")?

5. Social Proof Placement — Are testimonials, logos, or user counts shown near pricing tiers (not just on a separate page)?

6. Urgency / Scarcity Signals — Is there a countdown timer, limited spots badge, or "offer ends" language?

7. Plan Naming Psychology — Are plan names aspirational (Starter/Growth/Scale) vs generic (Basic/Pro/Enterprise)?

8. CTA Button Copy — Do CTAs say action-outcome ("Start growing free") vs generic ("Sign up" or "Get started")?

9. Free Trial vs Freemium Framing — Is the free offer framed clearly? Does it reduce friction or create confusion?

10. Price Ending Tactics — Do prices end in 9 ($49, $99) for perceived value, or round numbers ($50, $100) for premium feel?

11. Visual Hierarchy of Tiers — Is the recommended/popular plan visually highlighted (badge, border, size difference)?

12. Guarantee / Trust Signal Presence — Is there a money-back guarantee, "no credit card required", or security badge near the CTA?

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Step 4: Generate the Audit Report

Output the report in this exact Markdown structure:

# Pricing Page Psychology Audit
**URL:** [URL]
**Audited on:** [today's date]
**Overall Score:** X/12 principles passing

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## Audit Results

### 1. Anchoring — ✅ Pass / ⚠️ Needs Work / ❌ Missing
**What we found:** [1-2 sentences from the page]
**Suggestion:** [Specific rewrite or change to make]

[Repeat for all 12 principles]

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## 🏆 Top 3 Quick Wins

These are your highest-leverage changes, prioritized by impact vs effort:

**Quick Win #1 — [Principle name]**
Current: "[exact copy from page]"
Rewrite to: "[your improved version]"
Why: [1 sentence on the psychological mechanism]

**Quick Win #2 — [Principle name]**
...

**Quick Win #3 — [Principle name]**
...

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Step 5: Self-QA Before Output

Check before presenting the report:

• All 12 principles are scored (none skipped)
• Each "Suggestion" is specific — no generic advice like "add social proof"
• Quick Wins cite actual copy from the page (not invented)
• Scores reflect what is literally present in the scraped content
• Date is today's actual date

Fix any violation before output.

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Step 6: Offer Follow-ups

After presenting the report, offer:

1. "Export this as a PDF-ready Markdown file"
2. "Generate rewrite copy for all CTAs on this page"
3. "Compare against a competitor's pricing page"
4. "Build a prioritized action plan for the dev team"