菜单
Assemble an executive or board marketing update — compute the KPIs, then frame them in a tight narrative with wins, misses, and asks. Use for "board update", "marketing report for the board", "exec marketing summary", or "monthly/QBR marketing review".
默认使用会先检查来源的 Prompt；你也可以切换为直接命令，或下载本地副本。
决定是否安装前，请先阅读 SKILL.md，以及 SkillsMP 当前展示的配套文件。
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
直接命令不会经过审查 Prompt；运行前请先检查来源。
npx skills add https://github.com/vellum-ai/marketing-expert --skill board-report命令会保持在同一行。复制前请横向滚动并检查完整内容。
想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
Run a structured competitor teardown — positioning, pricing, product, GTM, and recent moves — into a head-to-head comparison with recommended responses. Use for "analyze competitor X", "how do we compare to", "competitive teardown", or "battlecard".
Build a demand-generation plan worked backward from a pipeline or revenue target through funnel math to a channel and budget allocation. Use for "build our demand plan", "how do we hit our pipeline target", "plan Q_ marketing", or budget allocation.
Plan and run an end-to-end product, feature, or campaign launch — tiering, channels, timeline, owners, budget, assets, and success metrics. Use for "plan our launch", "we're shipping X", "go-to-market for", or campaign planning.
基于 SOC 职业分类
正在显示 SKILL.md
| name | board-report |
| description | Assemble an executive or board marketing update — compute the KPIs, then frame them in a tight narrative with wins, misses, and asks. Use for "board update", "marketing report for the board", "exec marketing summary", or "monthly/QBR marketing review". |
| compatibility | Designed for Vellum personal assistants — part of the marketing-expert plugin |
| metadata | {"emoji":"📊","vellum":{"category":"marketing","display-name":"Board Report"}} |
Produce a board-ready marketing update: numbers first, narrative tight, asks explicit. The audience is the CEO and board — assume they're smart, busy, and skeptical.
Collect the metrics that fit the business — plus the targets they're measured against, and ask for what's missing (never invent metrics). Spend, new customers, CAC, LTV, and revenue are universal; the funnel/volume metrics depend on the model:
Call funnel_math to compute CAC (blended & paid), LTV, LTV:CAC, payback, and the funnel projection. Use its flags to judge health. Compare actuals to target and to the prior period.
Lead with the answer. Cut adjectives and activity-reporting ("we ran 4 webinars") in favor of outcomes ("webinars drove $X pipeline at $Y CAC"). It should be skimmable in 60 seconds and survive hard questions.
If the user wants a deck, hand off to the pptx skill with this content as the source.
