email-sequence

name	email-sequence
description	Design and draft multi-email sequences — welcome/onboarding, lead nurture, drip, abandoned-cart, re-engagement, post-purchase — with goals, triggers, cadence, and per-email copy. Use to plan or write an email flow (not a one-off email).
compatibility	Designed for Vellum personal assistants — part of the marketing-expert plugin
metadata	{"emoji":"✉️","vellum":{"category":"marketing","display-name":"Email Sequence","activation-hints":["design a welcome / onboarding email sequence","build a lead nurture or drip campaign","abandoned cart / re-engagement / win-back emails","post-purchase or upsell email flow","write a multi-email sequence"]}}

Design a multi-email sequence that moves a reader from entry to one outcome, then draft the emails. For a single email, use draft-content instead.

Step graph

Step 1: Define the job of the sequence

• Type & goal — welcome/onboarding (activate), nurture (educate → MQL), drip (stay top-of-mind), abandoned-cart (recover), re-engagement (revive dormant), post-purchase (retain/expand).
• Trigger (what enrolls someone), entry/exit criteria (e.g. exit on conversion), and the single conversion action the whole sequence drives toward.

Step 2: Map the arc

Choose the number of emails and cadence (e.g. onboarding 3–5 over a week; nurture 5–7 over 2–4 weeks). For each email, define one job and the reader's expected state. Don't ask every email to do everything — one idea, one CTA each.

Step 3: Draft each email

For every step output: send timing/trigger, subject + preview text (2 subject options), body (skimmable, one core idea), and one CTA. Escalate from value → proof → offer across the arc. Add branching where it matters (clicked vs. didn't; converted → exit).

Step 4: Instrument it

Name the metric per stage (open, click, reply, conversion) and the overall sequence goal. If there's a pipeline/revenue target behind it, size the funnel with funnel_math. Flag deliverability basics (sender reputation, one clear CTA, easy unsubscribe).

Step 5: Deliver

Present as a table (step | timing | subject | goal | CTA) followed by the full copy for each email. Offer a brand pass via brand-voice.

Respect the inbox: earn each next open. Front-load value, make the unsubscribe honest, and never pad the sequence to hit a number.