product-description-writer

# Writing a product description Copy that describes a product the customer does not receive is the most expensive sentence in e-commerce. ## Work only from the spec Every claim traces to the spec sheet, the supplier data or a photograph. If the material is not stated, the description does not name a material. ## The shape One line saying what it is and who it is for · three to five bullets of concrete attributes with numbers · one short paragraph on use · then the full specification as given. ## Concrete beats enthusiastic "320 gsm, pre-shrunk, fits true to size" outperforms "premium quality". Numbers survive translation, reduce returns and answer the question that would otherwise become a support ticket. ## Always include Dimensions with units, materials, care, what is in the box, and — for anything worn — the fit note. Missing fit information is the single largest driver of apparel returns. ## Never Claim a certification, a country of origin, a health benefit or a compatibility that the source does not state.