| name | 4-week-launch-playbook |
| description | Use when launching a course. 4-week playbook = pre-launch + launch + close + post-launch.
|
4-Week Launch Playbook
Launch in 4 weeks: pre-launch (week 1-2), launch (week 3), close (week 4). Build anticipation, deliver value, close hard, follow up.
Week 1: Pre-launch
- Launch landing page (sales page draft)
- Email list segmentation
- Pre-launch content series
- Build anticipation in community
- Final course/program polish
- Sales copy + visuals
- Confirm tech (Stripe, course platform)
Week 2: Pre-launch + early bird
- Tease pricing in newsletter
- Pre-launch webinar / workshop
- Founding member tier announced
- Early bird pricing live
- Strong CTAs in content
- Influencer / partner outreach
- Press / podcast outreach
Week 3: Launch (cart open)
- Cart opens — accept payments
- Open promotion (email blast, social)
- Live launch event / webinar
- Daily content + reminders
- Customer success stories
- Q&A in community
- Urgency: 'X spots remaining'
Week 4: Close + post-launch
- Final 24-hour urgency
- Cart closes — strict deadline
- Onboarding kicks off
- Welcome sequence to buyers
- Public 'thank you, sold out' messaging
- Wait list for next cohort
- Post-launch analysis
Where this fits in the X3 empire
Standard launch sequence for CardPrepAI Academy courses.