| name | content-distribution-and-amplification |
| description | Use when publishing new content. Distribution moves content from publish to traffic.
|
Content Distribution and Amplification
Publishing ≠ done. Distribute via: email, social, partners, ads. 20% creating, 80% distributing.
Distribution channels
- Email — newsletter to subscribers
- Social media — LinkedIn, X, Threads, Instagram, TikTok
- Communities — Reddit, Discord, niche forums
- Partner cross-promotion — guest posts, swaps
- Paid ads — Google Ads, Meta, LinkedIn Sponsored Content
- Outreach — DM journalists, influencers
- Repurpose — turn article into video, podcast, social posts
- SEO — submit to Search Console, internal link
Distribution timeline (per article)
Day 0 (publish):
- Internal SEO done (title, meta, schema)
- Email newsletter sent
- LinkedIn post + tweet
- Internal links updated
Day 1-3:
- Reddit submission (relevant community)
- LinkedIn comment engagement
- Outreach to 5-10 journalists
- Repurpose into 3-5 tweets/posts
Day 7-14:
- Backlink monitoring
- Engagement loop with commenters
- Influencer DMs
- Newsletter mention 2 weeks later
Repurposing matrix
1 article →
- 1 LinkedIn post (key insight)
- 5-10 tweets (each section as tweet)
- 1 YouTube video (talking through points)
- 1 podcast episode (deep dive)
- 3-5 Instagram Stories (visuals)
- 1 newsletter feature
- 5-10 social shares with different angles
Where this fits in the X3 empire
Distribution playbook for CardPrepAI editorial.