google-ads-strategy

name	google-ads-strategy
description	Use when launching Google Ads campaigns. Different campaign types serve different goals.

Google Ads Strategy

Google Ads = search, display, P-Max, Demand Gen, Shopping, YouTube. Each campaign type fits different funnel stage.

Campaign type selection

Campaign	Use	Funnel stage
Search	High-intent queries	Bottom
Display	Brand awareness, retargeting	Top/Middle
Performance Max (P-Max)	Multi-channel, AI-optimized	All
Demand Gen	YouTube + Discover, awareness	Top
Shopping	Product feed	Bottom
YouTube	Video, awareness/consideration	Top/Middle

Bidding strategies

1. Manual CPC — pay per click, manual bid
2. Maximize Clicks — automated, traffic focus
3. Target CPA — automated, cost per acquisition target
4. Target ROAS — automated, return on ad spend target
5. Maximize Conversions — automated, conversion focus
6. Maximize Conversion Value — automated, revenue focus

Budget allocation

Recommended split for established brand:

• 60% Search (high-intent, bottom funnel)
• 20% Performance Max (mixed funnel)
• 10% Display/Demand Gen (brand awareness)
• 10% Shopping (if e-commerce)

Where this fits in the X3 empire

Google Ads strategy for CardPrepAI.