lead-magnet-strategy

name	lead-magnet-strategy
description	Use when designing lead capture for email list growth. Lead magnet = valuable content traded for email.

Lead Magnet Strategy

Lead magnet must be: immediately valuable, niche-specific, easily consumed. Calculators and templates convert higher than ebooks.

High-converting lead magnet types

Type	Conversion rate	Effort
Calculator/tool	15-30%	Medium
Template (e.g., spreadsheet)	10-25%	Low
Email course	8-20%	Medium
Checklist/cheat sheet	8-15%	Low
Ebook/guide	5-12%	Medium
Webinar	3-8%	High
Video course	5-15%	High

Lead magnet ideas for CardPrepAI

1. Card grading calculator — estimates PSA grade from photo
2. PSA submission cost calculator — fee + insurance breakdown
3. Pop report lookup tool — search any card's PSA pop
4. Crack-cross EV calculator — should you crack?
5. Card storage checklist — preserving your collection
6. Submission packaging guide — PDF download

Implementation

1. Build lead magnet (calculator, etc.)
2. Gate behind email capture
3. Promote across site (sidebar, in-content, exit-intent)
4. Deliver via email immediately
5. Follow-up email sequence (3-5 emails)
6. Track: conversion rate, email engagement, eventual customer conversion

Where this fits in the X3 empire

Lead magnet strategy for CardPrepAI.