youtube-and-video-ads

name	youtube-and-video-ads
description	Use when launching video ads. YouTube = #2 search engine, biggest video platform, sophisticated targeting.

YouTube and Video Ads

YouTube ads: TrueView (skippable), Bumper (6s), Discovery (in search), Shorts. Match format to goal.

YouTube ad formats

1. TrueView In-Stream — 5-second skip, pay if watched 30s+
2. Bumper — 6-second, unskippable
3. TrueView Discovery — in YouTube search/related
4. Masthead — homepage takeover
5. YouTube Shorts — 15-60s vertical
6. Outstream — autoplay on partner sites

Video creative principles

1. Hook in 1-3 seconds (before skip available)
2. Visual interest — fast cuts, color, motion
3. Captions (50%+ watch with sound off)
4. Brand identification early
5. Single CTA
6. Mobile-first composition (square or vertical)
7. Test duration — 6s, 15s, 30s, 60s versions

Cost benchmarks

• CPV (cost per view): $0.05-0.30
• CPM: $5-20
• View-through conversion attribution
• Best for: awareness + consideration
• Bottom-funnel: combine with search retargeting

Where this fits in the X3 empire

YouTube strategy for CardPrepAI tutorial + brand ads.